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Marketing Specialist
Dover, MD
May 2018 - Present (6 years 5 months)
* Contribute to development of marketing concepts/content and creative initiatives for online, email and print campaigns. Engage with social media and monitor customer and industry social media content
* Craft content of print and digital flyers, emails and other materials that align with the brand and marketing concepts. This includes developing content for quarterly focus flyers based on meetings with department heads and manufacturers’ representatives
* Develop working relationships with supplier and buying group marketing staff to facilitate marketing cooperation/synergy in the creation and implementation of joint marketing materials
* Prepare and proof editorial and social content
* Develop, track, and reports that capture campaign results
* Participates in team execution of marketing and e-commerce strategies to meet organizational objectives
* Assist corporate marketing team when available and needed
* Monitors industry news, trends and awards among customer base and reports to Marketing Director and senior management
* Engage the various departments on a monthly basis for marketing campaigns-email, print or social
* Develop a process to run meeting and report back to Marketing Director with information gathered from the meetings-propose and execute the marketing plan for the focused items for the following month
* Run sales reports on each monthly flyer produced for sales results
* Plan and develop bi-monthly email marketing campaigns
* Strategize and plan monthly samples kits to include a sales meeting presentation once a month
* Responsible for running monthly sales reports on items in sample kits to see sales results
* Participation on show committee for annual tradeshow dealing with vendor relations, logistics, promotions, execution, and post-show activities
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Marketing Manager
Davidsonville, MD
Feb 2016 - May 2018 (2 years 3 months)
* Established billing, invoice, and proposal systems to streamline customer projects and communication
* Established social media presence with regular updates and positive customer interactions
* Created engaging website and social media presence with regular updates and positive customer interactions
* Designed sales/marketing pieces to attract and engage customers for a variety of lawn and landscaping services
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Marketing Specialist
Annapolis, MD
Feb 2012 - Feb 2016 (4 years)
* Coordinated marketing projects to support sales and marketing teams including: report creation, divisional and project research, email campaign and list management, and project tracking
* Wrote and edited sales and marketing materials, including: articles, presentations, white papers, and collateral
* Laid out company collateral and other documents using the Adobe Creative Suite, especially in InDesign
* Created graphics for company website, promotional items, etc.
* Worked with the Manager of Corporate Events on the coordination and execution of seminars and trade shows from pre-event media marketing to event execution to post-event follow-up. Events support includes: developing media packets, managing the printing of tradeshow collateral, creating and managing event logistics, and coordinating the production of client presentations
* Supported the marketing department with adhoc administrative projects (purchase requisitions, expense reports etc) and requests for information
* Assisted in updating or editing content on the company website as well as uploading content on the shared marketing communication’s SharePoint website
* Assisted in proposal support, graphics, and coordination
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Graphic Designer/Marketing Coordinator
MedAssurant Inc.
Bowie, MD
Apr 2010 - Aug 2011 (1 year 4 months)
* Provided graphic design to execute the marketing strategies for customer collateral including senior health and wellness care, nursing call center print ads, online ads, social media platforms, and trade show graphics
* Updated website with content changes, HTML, graphics, and events with the CMS
* Developed re-design of corporate website from usability to content and design
* Communicated with, and works under the supervision of the Director of Marketing to ensure projects are being completed according to schedule and specifications
* Provided assistance to other departments/products for their graphic needs
* Reviewed web portals for product applications to make sure the portal is consistent with the MedAssurant brand. Provide the header graphics and other graphics as needed for the portals
* Maintained weekly newsletters, bi-monthly staff newsletter and corporate email blasts to staff
* Updated website home page weekly and post new content as needed
* Assisted with PowerPoint and Word presentations for other departments to approve appearance and ensure brand consistency
* Worked to maintain all schedules and deadlines
* Maintained and organized the company photo library
* Maintained the company’s brand throughout all design materials
* Assisted with corporate rebranding as needed
* Assisted with coordination of bulk mailing management
* Maintained efficient electronic filing of all materials for the department in an organized and timely manner such that all materials can be reliably and readily located at all times
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Circulation Manager/Production Assistant
Annapolis, MD
Jun 2005 - Mar 2010 (4 years 9 months)
* Maintained and tracked all subscriptions, distribution, and customer service for over 60,000 subscribers every month
* Created Media kits to enhance sales material for advertising
* Managed advertising tracking and deadlines for over 100 accounts on a monthly basis
* Communicated with advertising clients to create and execute effective magazine advertisements
* Designed marketing campaign and art materials for the "Best of Annapolis" Event 2006
* Contributed to and participated in numerous volunteer events to promote What's Up? Magazine
* Handled all daily deposit cash reports, checks, and CC transactions for Accounts Receivables