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Content Marketing Manager
Tacoma, WA
Apr 2015 - Present (8 years 11 months)
Manager of marketing and communications plans supporting recruitment and associate engagement through social media and the creation of branded content
Accomplishments
Creation of editorial style guide for all marketing materials
Standardization of online content style and promotion on location pages
Integration of job openings available on Facebook through a customized tab application
Development of two blog series’ designed to educate customers, workers, and the industry on organizational expertise and available services
Efforts to create cross organizational content calendar collaboration to create brand cohesion
Creation and execution of digital strategy for associate recruitment
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Communications Manager
Federal Way, WA
Feb 2014 - Mar 2015 (1 year 1 month)
Project manager for internal and client marketing and communications planning, implementation and analytics leading strategy, media relations and social media for education advocacy firm
Accomplishments
Creation and launch of Services division website and supportive collateral
Provided recommendations and support on strategic communications planning and social media for multi-billion dollar, international blended learning organization
Supported extending agency work into public relations, media buying and strategic communications
Developed new communications department’s roles, analytics review and management, and branding standards
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Communications Coordinator
Kennewick, WA
Dec 2012 - Feb 2014 (1 year 2 months)
Project manager for all external communications, including advertising, print collateral, media relations, social media and event planning for system with 12 library branches servicing 3 counties
Accomplishments
Lead rebranding research, creation and implementation planning
Implemented social media strategy
Established routine meetings with branches to support and enhance organizational branding and customer experience
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Voice of the Customer Specialist
Puyallup, WA
Jun 2011 - Dec 2012 (1 year 6 months)
Point of contact for patients and families when they had complaints or concerns about care and resolved those complaints. Also compiled and interpreted customer surveys for hospitals, clinics and providers
Accomplishments
Created reporting system to track, review and evaluate customer satisfaction
Supported the implementation of staff training on customer experience expectations and methods
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Community & Media Relations Specialist
Puyallup, WA
Aug 2007 - Jun 2011 (3 years 10 months)
Media relations, community relations, marketing, and event planning manager for East Pierce County hospital during rebranding, fundraising and large construction project
Accomplishments
Re-established community hospital as preferred health provider in East Pierce County through community and media relations program
Increased unpaid media coverage by 150% within 1 year
Supported the planning and execution of events surrounding construction of replacement hospital, 17 events total over 3 years.
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Community Relations & Marketing Manager
Kennewick, WA
Sep 2004 - Aug 2007 (2 years 11 months)
Manager of all external communications for clinic system spanning 5 counties including media relations, community relations, advertising, graphic design and branding
Accomplishments
Promoted to manager after 6-months with organization
Established robust and customized marketing and community relations strategy for each clinic community
Increased unpaid media coverage by 200%