Iolanda Tormin

Successfully manage and execute graphic and web design projects from concept through completion. Work closely with clients and sales force to create marketing vision and conceive designs, consistently engaged in meeting tight deadlines across the full range of graphics media, from print to sales floor exhibits to web design. Assist in the creation of highly persuasive sales and marketing presentations.
•Work directly with the Vice President and his leadership team in the conceptualization, planning, design, and execution of major advertising and marketing campaigns to promote Moltan products.
•Designed product labeling and package graphics requirements for new products and changed to existing products, achieving 90% customer satisfaction.
•Generated logistics for the yearly National Sales Meetings, local and offsite meetings; including: site selection, themes, amenities, meals, agenda and others.
•Participated in team effort to produce streamlined production of policy manuals, educational materials and procedures for Brokers, which provided an accurate knowledge of the product lines.
•Created templates, updated files for Moltan Company's Sales presentations, spreadsheets and marketing pieces, 10% marketing expense cost reduction by standardizing marketing presets.
•Developed & designed presentations for the sales force meetings, achieving excellent performance results.
•Conceptualized, designed and implemented all phases of Moltan Company’s web site; including requirements gathering, design, development, content enter, testing, and deployment.
•Designed booth display and Created exhibit marketing material for upcoming tradeshows to facilitate sales.
•Reduced product sample issue by developing a new product sample kit, increased sales by 15%.
•Photographed and manipulated images, scans, color correction, and digital files for marketable products, reducing external expenses by 40%.

Consistently recognized for fresh and innovative ideas and applications. Collaborate with creative team to design and produce artwork for seasonal gift-wrap. Key Achievements: * Increased sales by presenting unique design to Target Company of a handmade bottle bag displayer, which stayed 3 years on the marketing. * Designed over 300 gift-wrap, gift bags and packaging designs for Cleo stock line. * Contributed over 50 wrap designs for a large scale K-Mart presentation, generating over 10 million in sales. * Created graphics for a Gift Wrap pallet displayer for Wal-Mart, generating 6 million in sales per year. * Released over 500 pieces of art monthly, before designated deadlines enabling production lines in manufacturing to avoid costly shut downs and excess shipping costs. * Created a packaging design program for Costco Canada, which was used throughout the Christmas program, boosting sales over 1.5 million. * Complimented for outstanding packaging design by newly acquired BJ Wholesale account representing by 12 million in annual sales. * Developed new art-proofing system that increased overall quality of production and improved customer satisfaction to 97%. * Worked with a plan-o-gram for multiple accounts.

Ambassador Served as a STCC Ambassador while attending college. Assisted the International Students Affairs Director in recruiting activities through trade shows and "cold calling". * Increased submitted application by 20%. * Advertised all the courses available in the college through strategic marketing communications platforms that affected the long-term student behavior. * Participated in trade shows, set up the displays, and served as leader of the booth display team.

* Responsible for providing world-class problem resolution for General Electric appliance customers. * Provided trilingual expertise as a liaison between South American Hospital teams and GE technical support related to General Electric medical machines. * Assessed clients, hospital managers and engineers for specific needs. * Operated multiple lines between many countries: USA, Mexico, Venezuela, Brazil, Etc. * Developed customer service strategy that clearly defined 10 % of the workflow between external clients, application teams, and infrastructure teams. * Received, investigated, documented, and resolved customer concerns with the highest focus on quality of service and customer satisfaction.