He was born in 1965. He studied in Argentina, at the La Plata national University, The Netherlands, at Media-G Groningen and England, at Kent University. At present he is finishing his PhD in Image Studies, carrying out research at the University of Kent on the link between national identity, institutional image and the Argentine case. It is there where he was awarded the 1999 Bursary Award by the Humanities Faculty at this University.
He has carried out image and identity design work in Latin America, Spain, Italy, Ireland and England. In Argentina, he designed, among other jobs, the present visual identity of the National Presidency, Ministries and State Secretary Offices, together with the current version of the Argentine National Shield.
He has worked for the National State, provincial states and town halls, with organisations such as Amnesty International, UNICEF, Latin American Social Science Council, United Nations and Panamerican Healty Organization. At his studio he has designed for banks, consultancies, universities, schools, products and their respective identity applications.
In 1997 he designed the trade mark and election campaign for the Alianza, the party that won the argentine elections then.
Additionally, he has taught Postgraduate courses, Seminars and Conferences in Argentina and abroad.