New York Times Store
I created four-color inserts, and color and black-and-white ads for the New York Times Store from 2008 through 2013. I also created occasional store product printed collateral. While mostly full-page broadsheet ads are shown here, I would have to resize these ads to various configurations daily, and in some cases, create filler ad campaigns of hundreds of small BW ads. I designed and/or implemented several waves of redesign and rebranding. I also thoroughly organized and maintained an art resource database which allowed me to respond to ad creation requests promptly. I created static e-mail blasts twice a week and occasional static web banners.
