New York Times Misc.

I worked on thousands of ads at the New York Times. Working from a single designed sample, I would create dozens — sometimes hundreds — of different size ads for the house and filler ad systems. I worked hard to ensure that all these ads had creative integrity according to the original design supplied by an art director. But, frankly, as much as these ads reflected my technical skill, I don't feel like these ads reflected my personal creativity, and therefore have mostly excluded them from my portfolio. Similarly, I have excluded event signage, brochures, rate cards and massive amounts of direct mail, all of which I worked on quickly and accurately, but without contributing creatively.

Ian Scott Horst
Graphic Design, Art Direction, Production Brooklyn, NY