New York Times Ad Comps

Comps for advertiser pitches. Usually with a one-day turnaround, I'd be given a little bit of conceptual instruction, and would have to research the advertiser's style and pull together an ad or campaign designed to convince them to make a large ad or advertorial purchase in the New York Times. I often wrote copy and researched art myself.

Ian Scott Horst
Graphic Design, Art Direction, Production Brooklyn, NY