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Industrial Designer
Isabel Serna
Fort Lauderdale, FL
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About
If you are looking for someone who is passionate about design, innovation and color, not afraid to think outside the box, with a keen attention to detail and great software skills, then you found your designer! Look no further and keep reading below. I am a well rounded industrial designer with 4 years of experience. I’m creative, proactive and devoted to give my best in everything I do.
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Education
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Industrial Design Industrial DesignArt Institute of Fort Lauderdale2005 - 2010Industrial Design Product Packaging Branding
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French Language and LiteratureUniversité Sorbonne Nouvelle (Paris III)2006 - 2008
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Experience
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Owner, Industrial DesignerBlack Lamb Studio, Design ConsultingAug 2010 - Present (14 years 4 months)Design Consulting
Photo retouching
Photo manipulation
Logotypes
Stationery
Branding
Event programs
Wedding invitations
Printed Ads -
Industrial DesignerTravelproJun 2010 - Dec 2013 (3 years 6 months)Created and launched multiple award-winning and commercially successful collections in retailers such as Macy’s, TJ Maxx and Amazon.com.
Developed collections for licenses such as National Geographic and Ecko Unltd.
Identified trends in marketplace through research.
Conceptualized all design aspects of luggage from hardware to textile and pattern design.
Involved in product development process from ideation, conceptualization, communication with manufacturers overseas, cost and possible methods of manufacturing.
Created CADs and design proposals for multiple clients. -
Intern DesignerReflex Design Inc.Jan 2010 - Apr 2010 (3 months)Built SolidWorks 3D models from ideation sketches.
Generated rapid concept sketches and renderings for a consumer product.
Created product presentations to pitch to senior design staff and potential clients. -
Design Consultant InternKMP FurnitureJun 2009 - Sep 2009 (3 months)Assisted as a design consultant in the creation and customization of various furniture pieces.
Advised clients in the planning and conceptualization of their living spaces.
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Awards
Best Portfolio Winner, Class of June 2010
Second place winner of Lauderdale by the Sea sponsored Urban design project, 2009
Hispanic Scholarship Award recipient, 2006 -
Skills
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On Coroflot@isabelserna, member since 2010
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Following 4
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Followers 1
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