David Tucker

I work along-side marketing to produce innovative ideas for the visual elements of Branding, Packaging, Advertising, and Digital Design. Working both hands on and directing outside vendors I help to create the identity of new brands and supplement with Product, Illustrations, App UI and UX, Web UI and UX, and Marketing Campaigns.

I currently support Mattel Games and Mattel's Advanced Concepts Team.
With a deep understanding of game communication and game mechanics I develop Branding, Packaging, Instructions and Product Graphics to support the games team.
Mattel's Advanced Concepts team delivers new, future forward, high complexity items to the Mattel portfolio. I support this team with Branding, Packaging, Product Graphics, Creative Marketing, Digital Design, and by Directing App Design and Web Design.

I have been working steadily as a freelance graphic designer since late 2006 working on projects for artists, musicians, photographers, non-profit organizations and many others.
The type of work that I typically do is advertisement, branding, collateral, and the typical roles of a production artist doing image retouching and image manipulation.

I assist clients in creating their identity, I don't typically refer to it as branding as my clients are not live-stock and the process is not as quick. I work with my clients to discover what they need and how we can communicate their benefits and fulfill their needs with a cohesive set of elemental tools to complete their identity. This process often includes logo, business cards and other collateral as well as some form of a style guide for the client to use in future collateral, advertisement and production.

I do web design specializing in html, css and javascript. I help a lot of clients transition from flash sites to html css and javascript sites by showing them that a site does not need to have flash to be interactive. My web practice also consists of using elements of a clients existing site to create mobile sites for them.

RESPONSIBILITIES:
Responsible for the creative and innovative packaging of Mattel Games and Radica brands.

SPECIFIC DUTIES AND RESPONSIBILITIES
The primary function of the Senior Package Designer is to create Brand Statements through innovative package designs.
- Develop package solutions from concept to production
- Create package concepts & brand statements that are on or above trend
- Visual communications, prioritizing design elements & copy for an effective package solution
- Work closely with and collaborate with managers, other designers, copywriters, & engineers to further develop designs
- Partner with product design & marketing counterparts to ensure package works well with product and marketing needs
- Art direct in-house & outside resources such as illustrators, photo re-touchers, and other artisans to develop elements of package
- Art direct photo shoots (product and talent)
- Communicate with Hong Kong counterparts to ensure quality and integrity of package design is maintained through production and onto shelf
- Pre-Print production - preparing files for press, printing processes, and file set-up
- Prepare comp packages for presentations

PACKAGING – Developed concept renderings for pitch to the sales team and merchants, created dielines and designed packaging for LORAC’s mainline and co-branding with retailers.
PRINT – Developed varied printed materials for use in the retail stores including flyers, posters, banners and gondola signage.
WEB – created E-Blasts and banners for the LORAc web-site as well as web assets for re-sellers web-sites.
PRODUCT DESIGN – Worked closely with the product development team in brainstorming and rendering new products as well as designing artwork for all primary containers.

PACKAGING – Developed concept renderings for pitch to the sales team and merchants, created dielines and designed packaging for LORAC’s mainline and co-branding with retailers.
PRINT – Developed varied printed materials for use in the retail stores including flyers, posters, banners and gondola signage.
WEB – created E-Blasts and banners for the LORAc web-site as well as web assets for re-sellers web-sites.
PRODUCT DESIGN – Worked closely with the product development team in brainstorming and rendering new products as well as designing artwork for all primary containers.

Branding – Worked on branding projects encompassing a wide
spectrum of brand solutions, developed the guidelines and tools that
would be used across Disney’s teams on a global scale. Helped to
build our licensees branding to Disney’s standards.

Packaging – Worked on development of Global Food, Health and
Beauty packaging; brainstorming, concepting and development
using licensed images with a variety of licensees including Lip
Smacker, Kelloggs, Kimberly Clark, Kraft, Beechnut & Belli

Product Development – Aided in development of product and food
product from concepting stages on through testing with Disney
Micro Biologists and product standards specialists.

Photoshoots & Product Shoots – Assisted in lifestyle photoshoots
and post production editing and conducted product photography.

Apple Certified Computer Technician, responsible for repair not only our computers but our relationships with our customers. Certified in software repair, desktop and portable repair:

Key Responsibilities:

Requires a fascination by the way things work and the reasons they sometimes don’t. As an Apple Genius I was there not only to help fix equipment, but to restore positive customer relationships with free technical advice and timely repairs.

• provide white-glove treatment to customers.

• meeting people and building relationship with customers.

• background in tech support or customer service.

• can communicate technical concepts in layman’s terms.

• have a sense of urgency—but also the ability to keep your cool.

• share a passion for technology and Apple products.

• Solving problems—things happen and you’re there to fix them.

• Providing frontline customer support at the Genius Bar, including hardware and software troubleshooting and diagnosis.

• Troubleshooting and repairing Apple hardware and software.

• Juggling customer and product issues with a genuine sense of urgency. Turning around repairs to customers as quickly as possible.

• Being one of the go-to people for technical knowledge in the store.

• Having passion about customer service and a commitment to exceeding expectations.

• Knowledge of other computer systems to facilitate in transfers of customer data from old computers to their new Mac's

Beginning in a Licensed location then transferring into a retail location less than a year later I worked as a part of the management team.
Key Responsibilities

1. Financial Contribution

• Contributes toward store profitability by seeking opportunities to increase sales, manage inventory and cost of goods control and labour costs.

• Maintains final accountability for store operations, partner development and financial contribution.

• Ensures the proper types and amounts of materials, supplies and merchandise are ordered and stocked. Effectively communicates new product information to partners.

2. Develops Partners

• Trains and develops partners to demonstrate all Starbucks customer service standards, operating standards and Star Skills

• Expects and encourages full participation of partners in creating store goals and developing plans.

• Determines daily and weekly staffing requirements, recruits, conducts interviews, makes hiring and termination decisions, schedules and apportions partner work hours, and schedules partners time off.

• Resolves partner complaints and concerns, provides ongoing performance feedback, conducts formal performance and salary reviews and counsels partners when necessary.

3. Maintains Quality Store Operations

• Ensures all company policies, store standards and procedures are communicated effectively to partners and maintained and followed in a consistent manner. Follows all guidelines outlined in the Policy and Procedures Manual to create and maintain the safest environment for our partners and customers.

• Ensures store appearance and equipment area maintained in a consistent manner.

• Maintains consistent speed of service to the customer by ensuring all store staffing requirements.

• Demonstrates the ‘Just Say Yes” behaviour by taking care of all customer requirements.