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Hardware and Experiential Producer
Los Angeles, CA
2012 - Present (12 years)
Redesigned and reengineered Lensley’s flagship photo booth product. Produced marketing activations for Beats Music, Toyota, LEGO, BET and NIKE. Produced retail solutions for locations globaly including Hyde Lounge at Staples Center, Angel Stadium and most recently Youtube Space LA and Youtube Space Brazil. Credited for designing and producing custom activations for Samsung College Tour, Festival Supreme, LEGO X-wing in Time Square, and Jordan Brand Pearl Pavilion - 30 yr Anniversary, and the Lego Batman Movie.
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Digital Producer
THE WOO AGENCY
Culver City, CA
Jun 2012 - Dec 2012 (6 months)
Simultaneously produced projects for Lenovo and Grand Marnier. Lenovo programs required multiple versions and languages, released with weekly and daily frequency. Sourced a UI/UX team and produced the wireframe for the complete rework of grand-marnier.com website. Managed production for grandmarniercherry.com utilizing offshore talent for the U.S. launch and developed a Facebook app and ancillary microsite (Grand Marnier Giving Tree).
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Integrated Content Producer
Culver City, CA
2006 - 2012 (6 years)
Started as the Studio Manager coordinating the workflow of multiple studio artist. Worked closely with the ADs and CD to ensure that the final mechanicals reproduced accurately. Transitioned in to digital media and produced projects for Mercury Insurance, Yokohama Tire, and Jiffy Lube. In 2011 won a silver Addy and a Creativity Award for designing and developing the Tire Explorer iPad app for Yokohama Tire.
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Print Producer
SPARTA GRAPHICS
Los Alamitos, CA
2001 - 2006 (5 years)
Began as the Print Production Manager, coordinating with commercial printers and bindery houses to produce millions of dollars of custom imprinted aviation calendars and posters. After streamlining the production process assumed an Art Director position and designed and directed the production of all promotional, collateral, advertising, digital, and direct mail pieces.