As the digital producer for Kovel/Fuller I was often asked to produce wireframes for Facebook apps and landing pages. Here I was charged with increasing likes by designing a solution for the Mercury Insurance Open.
After an in depth conversation with the key stakeholders where we defined the parameters of the "like gate" along with the "Bonus Gift" for liking. I took that information and created a wireframe that defined the key functions of the app. After some adjustments I communicated the brief to the creative team and worked closely answering any questions they might have.
The end result was approved by the key stakeholders and I proceeded with coding and testing the app.
Another win for the wireframe. The app had minimal tweaks, and was deployed on budget and in time.
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Mercury Insurance Open
As the digital producer for Kovel/Fuller I was often asked to produce wireframes for Facebook apps and landing pages. Here I was charged with increasing likes by designing a solution for the Mercury Insurance Open.