Isaac Williams
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About
I live and work in the Chicagoland area. I am comfortable traveling frequently for work in and out of state. With a good-sized work profile boasting of excellence in branding activities and marketing, I am self-trained in communicating changes in products, managing execution, and development of brands.
My knowledge of competitive marketing techniques along with the ability to support brand and marketing initiatives to ensure absolute execution across all platforms has earned me the opportunity to work for many successful brands.
Specialties: Expertise and passion for social media marketing, brand building, footwear/apparel marketing, account management, partnership development, and holistic marketing through the management of creative strategies as well as email marketing, marketing planning, and execution. -
Education
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Associate of Arts Business AdministrationHarold Washington College2013 - 2016Graduated with high honors.
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Experience
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Digital Marketing ManagerWest Chicago, ILSep 2021 - Present (3 years 2 months)Managing and growing multiple brands simultaneously, with expertise in driving customer acquisition, engagement, and retention through various online channels. Highly analytical and data-driven, adept at leveraging market insights to optimize campaigns and achieve business objectives. Exceptional leadership abilities in leading cross-functional teams and collaborating with stakeholders to deliver impactful results. Plan and manage budgets effectively to maximize ROI and drive brand growth.
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Digital Marketing SpecialistLombard, ILOct 2018 - Mar 2020 (1 year 5 months)Specialized in B2C brand identity and startup operations for 3 brands. Provided results that span multiple categories, markets, and consumer targets. I also organized and designed promotional materials for email campaigns, trade shows, and other marketing mediums. Created and managed third party seller accounts for B2C and B2B brands.
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Marketing CoordinatorGeneva, ILApr 2018 - Oct 2018 (6 months)Freelance Contract: Managed and created weekly content for company social media platforms. Maintained and monitored company’s websites including but not limited to site structure, SEO management, and content creation for the company blog. I also designed HTML email templates for individual brokers and the company as a whole.
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Digital Marketing ManagerSt. Charles, ILJan 2018 - Apr 2018 (3 months)Freelance Contract: Supported the work of marketing managers and executives on projects directed at accomplishing company goals as well as developing marketing campaigns for social media.
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Social Team LeadChicago, ILAug 2015 - Dec 2017 (2 years 4 months)Accomplished and exceeded company standard KPI results in addition to developing team players. As my role transitioned, I developed paid and non-paid social media and content strategies, through a variety of online and social channels.
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Social Media ManagerCity SportsChicago, ILMay 2013 - Jun 2015 (2 years 1 month)Constructed social media strategies to achieve marketing targets. Managed, created and published original, high quality content on social platforms, which was administered through all company social media accounts.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@ikew94, member since 2019
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Following 5
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Followers 1
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