Ileane Frank

• Conduct market research and shop stores to identify current and upcoming sales trends, retail gaps in product line, and perform competitive retail landscape overview
• Visual merchandise and develop planograms and signage of Horizon products for Target, WalMart, Costco and Michaels
• Identify and improve existing product lines, delivering a better performing product, driving cost savings, increasing product appeal and retail sales
• Collaborate with merchandising, design and product engineering team members to generate and execute new product and packaging concepts
• Overseeing and coordination of vendor selection for printing and production including scheduling, distribution and estimating
• Generate style guides, oversee and ensure that brand guidelines are followed
• Drive the design and production teams on all brands to meet timeline targets
• Provide direction to marketing support team to create presentations, including mock-up samples, prototypes and presentation boards
• Daily communication with overseas team on issues of new product development, sourcing, sampling, reviewing and prototyping
• Ensure accurate and high quality work through pre-flight of all production to ensure branding elements are consistent

• Partner with marketing and development departments to conceptualize integrated campaigns
• Collaborated with cross-functional teams including: President, Vice President, CFO, Marketing, Industrial Designers, and Sales
• Conceptualize and develop innovative design that was consistent with brand identity guidelines
• Design of packaging, marketing materials, brochures, sell sheets, websites, direct mail, digital assets, video and multimedia presentations for multiple brands
• Oversee packaging department, communicating appropriate design solutions and directing the designers based on upper management feedback
• Develop creative campaigns with primary focus on digital campaign building for multiple brands with heavy emphasis on social media channels
• Design creative strategy, communication and execution of marketing plans for brand, while identifying market trends, competition and consumer needs
• Built a sound creative department. Hired, lead, coached, mentored and managed creative team
• Provided design and developmental direction, overseeing of brand consistency and prioritized departmental workflow
• Develop and maintain relationships with outside vendors, providing direction to ensure ongoing communication and understanding of project goals and objectives
• Create monthly print and online advertisements
• Analysis of previous creative endeavors and marketing strategies to determine most effective design approaches that meet corporate objectives intensive programs, packaging, advertisements, marketing materials and online channels
• Schedule design, layout, photography setup and art direct, print production and proofing of all marketing collateral and
package design
• Press release writing and dissemination through on and offline channels
• Document and photograph archiving and maintenance
• Daily communications with overseas office to ensure vendor print standards are correct, within budget and deadlines are met

•  Developed an array of print projects, logo designs, retail packaging with heavy toy and food design, advertisements, billboards, retail packaging including licensed products, print collateral, style guides, point of purchase displays, trade show graphics, magazine layouts and corporate identity materials
•  Conceived advertising campaigns for new products, designed packaging, layout and composed all copy for corporate newsletter, managed other staff designers, photographers and illustrators.
•. Collaborate with creative directors, brand managers, product marketing, sales, public relations and corporate leadership to strategize and execute all project requests in a timely manner and within budget.
•. Developed visual language of brand through design, infographics, logo and photography. Worked with corporate compliance to ensure corporate brand standards are met.
•  Photo-shoot responsibilities design layout, oversight, stylize, color correct, proof.
•. Work with overseas printing and package molding facilities.
•. Developed and managed online marketing campaigns driving traffic and brand awareness to social media pages.

Accomplishments
•. Design and production work increased profitability for clients through shorter production time and reduced costs.
•. Responsible for developing a widely recognized can for Arizona iced tea company, increasing company profits by over 200% with full line extension.
•. Through multiple branding programs for industry leader cheese importer, I was able to increase product visibility and broaden product exposure, which led to product extensions within the brands and significant expansion of sales leading to private label for Costco and BJ's.