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Branding | Product Development | Packaging | Glove Design
Bill Phelps | Ideastorm
Tarrytown, NY
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About
A core focus on the strategic marketing & design of new products, packaging, and displays for the last 2 decades backed by proven retail success. Passionate about bringing new ideas to market and looking to significantly extend your creative bandwidth to capture new business opportunities.
Let's identify powerful go-to market strategies. Create show-stopping retail sales presentations to engage with buyers. Rapidly iterate on new designs to get to market faster. Coordinate sampling efforts with factories. And always supply on the ground support and guidance for any issues that arise.
bphelps@idstorm.com
443-255-4792 -
Education
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Marketing MBAPace Univeristy2005 - 2009
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BS Industrial DesignVirginia Polytechnic Institute and State University1998 - 2002
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Study Abroad Industrial DesignUniversity of Newcastle, Australia2001 - 2002
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Experience
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Product Marketing SpecialistIdeastorm, Inc.Jan 2012 - Present (12 years 10 months)Core focus on implementing strategic branding, packaging, product and merchandising initiatives that drive category growth for top-tier corporations and brands.
New product development
Packaging design
Factory sourcing and production management
Strategic branding & product marketing
Graphic Design
POP displays
Past brand partnerships include:
Hatch/Safariland,LLC
Ringers/Valeo Industrial
Ansell
Barnes & Noble
180s -
Senior Director Product Marketing & DevelopmentEB Brands, IncYonkers, NYFeb 2008 - Dec 2013 (5 years 10 months)• Oversaw the growth and development of an $80mil product portfolio comprised of connected devices, fitness monitors, small electronics, exercise equipment, soft goods, and OEM relations
• Development and presentation of strategic OEM products for established brands like Reebok, Weight Watchers, Men’s Health, Under Armour, and Humana
• Semi-annual presentations to buyers at the largest retailers in the country
• iOS application development and connected device integration
• Management of multi-disciplinary team of designers, consultants, and planners
• Forecasting, product planning, retailer presentations
• Continuous design iteration of packaging, product, and brand
• Overseas factory development, travel, and relations -
Owner2003 - 2012 (9 years)• Design, development, and packaging of premium creative toys & board games
• Distribution in Barnes & Nobles, Toys R Us, Bed, Bath & Beyond, Borders Books and more -
Vice President of Product Development & ManufacturingOlympia Sports, IncElmsford, NYMay 2005 - Jan 2008 (2 years 8 months)• Oversaw all product marketing and development aspects of Olympia’s $18M glove and accessory business including strategic house brands and extensive OEM manufacturing
• Management of key accounts including Harley Davidson, Ralph Lauren, Arctic Cat, Polar
• Strategic branding, line planning, costing, and operations analysis
• New business development and presentations
• Frequent overseas travel and factory oversight -
Product Manager180s/Gorgonz2003 - 2005 (2 years)• Management of $5M product portfolio, including schedules, product specifications, sourcing, & costing
• Responsible for design and development of the entire product portfolio (32 products/80+ sku’s), including work gloves, hats, apparel, ear warmers, and military gloves
• Design/Development of retail and tradeshow displays
• Vendor and manufacturer relations/negotiations, with extensive overseas travel (Asia/US)
• Extensive consumer research with construction/trade industry
• Daily involvement with marketing, sales, graphic design, operations and GM
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@idstorm, member since 2002
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Following 2
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Followers 7
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