Leigh Anne Van Hoover

Private Label Consumer Packaged Goods Manufacturer * Direct & manage a team consisting of designers, illustrators, photographers and production artists in completing a high volume of creative projects for a large private label CPG manufacturer, determining the ASO creative vision and ensuring quality across all artwork. Result: Design, launch and maintain artwork for 2000+ SKUs a year for 95% of the private label rst aid market as well as National Brand licensed bandages and Owned Brand product lines. * Lead artwork & vendor transitions, determine need for new suppliers & sourcing based on supplier performance. Result: Saved $2M in printing costs by transitioning to additional vendor and utilizing a dual source strategy. Saved $275K transitioning to new packaging structure with new source. * Manage, design & direct creative strategy & development of licensed, national brand and private label product lines. Lead corporate branding & ASO owned brands, including nationally licensed brands contracted from Universal Studios, Hasbro, Spinmaster and other licensing agencies. Result: Designed/produced 6 of the 20 top selling licensed bandage SKUs across all categories. Launched national brand & private label line of rst aid products on Amazon. * Develop new items and marketing strategies for new product launches. Result: Launched Smart-Flex performance bandages line ahead of National Brand with better claims and packaging design. * Lead all project management within the creative services department, identifying needs based on project histories, workloads and projected growth within the company. Plan project milestones based on current creative services resource allocation, overall time line and designer scheduling. Result: Launched web based project management platform to manage 100-200 projects running parallel timelines, increased deadline accuracy, output and productivity....

a subsidiary of e ompson Group / Hopkins Advertising Agency Women's Fashion & Accessories * Under the supervision of the creative director, lead a creative team to complete a re-branding of the print catalog, online catalog and e-commerce site. * Updated photography sets, styling and props for an on-trend photo style that focused on the target market (women 35 Update generated a 28% boost in revenue over two quarters. * Took on responsibilities of photo art direction and photo styling, saving 75k annually in contractor fees. * Designed an updated e-commerce site and targeted e-mail campaigns that generated a 30% boost in online trafc. * Efforts of my creative team returned high prot margins and allowed for the sale of the catalog based on its creative and nancial strength.

a subsidiary of e ompson Group / Hopkins Advertising Agency Home Fashions, Furniture & Decorative Accessories * Responsible for the print production, proofreading and editing of two catalogs per month as well as e-commerce initiatives and local advertising campaigns for our retail outlet. * Responsible for planning and maintaining a tight production schedule to meet catalog and photography time lines. * Directed in-house color correction, working with color technicians to achieve color accuracy of photographed merchandise as well approving color quality during on-site press checks for all print catalogs. * Produced location and in-house photo shoots booking talent, scouting locations, creating daily schedules and shot lists, coordinating transportation and managing outside vendors.