Kathleen Grebe

• Generated concepts and established design direction for integrated advertising campaigns—including print, digital, tv and OOH.

• Partnered with Executive Creative Director to create on-brief advertising for clients such as Premera Blue Cross Blue Shield, Symetra Financial, Children's Hospital, and Chateau St. Michelle Wineries.

• Oversaw design direction and brand consistency for a clients in the categories of tourism, retail, finance, food and beverage and healthcare.

• Provided art direction during film and photo shoots.

• Delivered client presentations and effectively communicated complex design topics.

• Built trusting client relationships by encouraging open discussion, listening to feedback, and solving problems without sacrificing design integrity.

• Elevated the overall quality of design at a tv-centric ad agency.

• Directed T-Mobile branding, working closely with client to define the brand’s aesthetic and create brand guidelines.

• Performed traditional art director duties for T-Mobile broadcast.

• Work closely with Strategy and Account teams to ensure campaigns are on-brief and delivered in a timely manner.

• Developed aesthetic for the T-Mobile + NBA partnership, creating a balance between two disparate brands. Increased T-Mobile's coverage perception among NBA fans by 9%.

• Was promoted from Senior Graphic Designer to ACD after 10 months.

• Conceptualized and designed global retail campaigns for adidas Basketball and Running.

• Established aesthetic direction and wrote creative positioning for new Running lifestyle collection.

• Directed photo shoots with NBA athletes and professional models.

• Contributed to adidas re-branding 2010 with concepts and design.

• Worked with creative director, designers, project manager, producer, and vendors to deliver large-scale projects with tight deadlines.

• Redesigned footwear packaging to elevate the status of premium brands.

• Designed magazine ads, retail windows and in-store signage for adidas and NBA stores.

• Group creative efforts resulted in basketball shoes eclipsing all other shoe categories at adidas for the first time in Company history.

• Directed design efforts for consumer marketing and insights company.

• Designed direct mail campaigns, resulting in best historical sales year.

• Overhauled company branding and implemented new brand standards.

• Freelanced for various clients, including Red Hat.

• Was promoted to art director after nine months and became responsible for all design efforts, including idea generation, concept execution, photography direction and print production.

• Specialized in annual reports and designed corporate marketing materials, websites and identity design

• Directed on-site photo shoots, including executive portraits.

• Prepared files for print production and performed press checks.

Edited video footage for CNN segment "Cool Digs" and a documentary on Laura Bush.