Ichu Carol Shen

• Created new functions and features to enhance user interface and experience, adhering to insights gathered through behavorial research and analyses.
• Evaluated and defined data architecture steps pertaining to flow of user product interactions.
• Worked closely with development teams by providing detailed wireframes and prototypes, including indepth functional explanations.

• Managed delivery timeline to assure production schedule correspond with development calendar.
• Supervised JR. production artists and freelancers to ensure visual outputs follow guideline and technical specs.
• Produced graphic assets to evoke interest to the target audiences for company’s mobile products.
• Created digital materials for marketing campaign by using company style guide, including website banners, emails and social media posts.

• Enhanced industry reputation with re-designing company’s indentity and marketing materials.
• Established company’s own compatible product line in imaging industry with original branding, packaging and rewarding program.