Adam Hreha

Co-owned and co-authored the strategic vision and plan for design documentation for EA SPORTS games including PGA Tour, NBA Live, Madden NFL and more.
Led the project implementation of design documentation in collaboration with engineers and producers and prioritized tasks via build reviews.
Directed creation of 50+ PGA Tour prototypes to explore and inform designs.
Managed 3 designers focused on experience design.
Presented PGA Tour User Experience Strategy to an audience of 100+ stakeholders.
Collaborated closely with user research and design teams to align business goals with player motivations.

Designed international logos for Blizzard’s new global brand initiative.
Provided concept imagery and final design assets to the development team in California.

Designed interface for sci-fi themed language learning app, Ruby Rei.
Provided visual targets, interface assets and screen animations to development team based in London.
Created mobile prototypes of new user on-boarding flow.

Directed team responsible for designing and prototyping website social features.
Collaborated with development teams in New York and Scotland to define company’s design goals.
Conducted employee reviews and interviewed creative team candidates.

Directed art production for Zynga’s debut sports title NFL Showdown which launched on iOS, Android, Kindle, and web.
Managed interface design teams in Orlando, San Francisco, and Seattle.
Produced game concept videos which were presented to company leadership.
Created artwork style guides for team and off-site contractors.
Maintained league branding policies with NFL licensing office.
Interviewed and recommended new creative team hires.

Shipped over a dozen EA Sports titles including Madden NFL and Tiger Woods PGA Tour.
Designed game interfaces for Playstation, Xbox, Wii, Facebook, iOS, Android and Kindle.
Conducted regular meetings to review artwork and game designs.
Reviewed game builds and prioritized issues to be addressed.
Created style guides for interface teams.

Designed interfaces and visual effects for shipped titles including Outlaw Tennis, Outlaw Volleyball, Outlaw Golf, and Deer Avenger 4.
Led artists and engineer teams in building interfaces for Playstation, Xbox, Gamecube, and PC.
Produced videos for tutorials, titles, and credits.
Textured 3D environments.

Designed sprites, backgrounds and interfaces for Game Boy Color titles including Frogger, Q*bert, Nicktoons Racing, and M&M’s Minis Madness.
Modeled and textured 3D levels for Dreamcast games, Rainbow Six and Rogue Spear.