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Freelance Senior Copywriter/ACD
Various Agencies
Jan 2015 - Present (9 years 8 months)
• Wrote HCP & DTC video, social, digital and print for Myriad Genetics Womens’ Health & Oncology units at S50
• Led content and UX for a facebook chatbot at Rapp, and wrote dynamically-assembled animated DTC mid-roll spots that target day-part and user segment, all for Type 2 diabetes therapy Trulicity
• Copy Lead on first-of-its-kind software & creative agile team transforming Novartis patient support CX/UX
• Wrote branding tag line for global agribusiness, Wilbur Ellis Nutrition, and created video and print for Wilbur Ellis internal culture campaign at Peppercomm
• Helped rebrand & relaunch NY Life DTC site at Code+Theory, nailing creative while maximizing SEO
• Promoted the first FDA-approved CBD oil at 21 Grams via social, websites and email
• Developed 360° campaigns at Publicis for the plaque psoriasis and uveitis indications of Humira
• At FCB, delivered DTC video, web, print & social for a Pfizer drug launch & Cequa campaigns
• Created campaigns and sites for women's health, military, oncology and other pharma clients at GHG/WT
• Helped Lippe Taylor relaunch BOTOX® Cosmetic site and win BOTOX® for Chronic Migraine pitch
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Freelance Senior Copywriter/ACD
Ogilvy & Mather
New York, NY
May 2004 - Sep 2017 (13 years 4 months)
In a 6-month 2017 engagement:
• Conceived and created a first-of-its-kind, Effie-winning IBM game, The Model Factory to pitch manufacturing powered by AI, exponentially growing the business pipeline by 164x and exceeding revenue goals by 75%. Experience the game at: https://www.ibm.com/industries/manufacturing/industry-4.0-model-factory
• Developed and co-directed recruitment video stories about ways IBMers invent, transform, and disrupt with innovative tech
In three prior 21-month, 16-month & 8-month engagements in 2010-2012, 2006-2007 and 2004-2005 respectively:
• Launched digital, print, CRM and sites for Time Warner Cable, DuPont, IBM, DHL, Proactiv, Post Cereals, TD Ameritrade, Investools Investor Education, Merck, Wyeth and Allergan
• Rebranded Proactiv loyalty program to revolutionize retention, their top achievement of 2012
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Freelance Senior Copywriter/ACD
MRM
Jul 2016 - Jan 2017 (6 months)
Helped to lead innovative social campaigns, site content, and DM for Cigna's TV Doctors of America campaign and Medicare business. Also developed digital awareness tactics for Verizon as well as breakthrough DM for the United States Postal Service. Originated the agency-favorite loyalty brand name for Choice Hotels.
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Freelance Senior Copywriter/ACD
Rapp
New York, NY
Feb 2013 - Jan 2015 (1 year 11 months)
In two 13- and 5-month engagements, wrote TV, digital, and DM for Time Warner Cable, Electrolux, Humana, Chase, Merck, Gilead and Bayer.
• Trounced the DM control for TWC IntelligentHome, wrote experiential content for Humana microsite
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Freelance Senior Copywriter/ACD
Wunderman World Health
New York, NY
Sep 2014 - Dec 2014 (3 months)
Led copy team to help launch Flonase OTC, creating video, banners, tumblr and site content.
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Freelance Senior Copywriter
DigitasLBi & Digitas Health
New York, NY
Mar 2012 - May 2013 (1 year 2 months)
Created TV, digital, print and DM for Comcast, Verizon Wireless, Burger King, AmEx, Rebif and Eliquis.
• Aired five :30 TV spots for Comcast and Verizon Wireless
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Freelance Senior Copywriter
AKQA
New York, NY
Mar 2009 - Aug 2009 (5 months)
Wrote TV spots, videos, banners and content for Motorola and an ASCRS eye surgery education site.
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Freelance Copywriter
Hawkeye
Dallas, TX
Mar 2008 - Feb 2009 (11 months)
Created TV, radio, digital, print, DM and guerrilla for Optimum Lightpath, a Cablevision company.
• Aired :60 and :30 TV spots for enterprise class Voice and Internet
• Developed a hip-hop guerilla awareness event for midtown Manhattan