Effie Award-Winning Gamification & social for IBM Manufacturing IBM’s Model Factory put the intangible in your hands--the best way to lead our manufacturing targets to IBM. Social tiles & display ads induced trial, while content syndication amplified the game's simple break-down of complex software to relatable use cases. Try it yourself at https://ibm.co/3HbYhSA
“Industry 4.0” sounds like a big, scary threat for VPs of manufacturing, so our gamified factory makes the complex future tangible. In a single execution, Model Factory drove purchase interest and validated leads, with an astounding ROMI at 22x our revenue goal plus a stunning 164x our goal for pipeline revenue. Try the game yourself at https://ibm.co/3HbYhSA
IBM Model Factory LinkedIn Video Post
IBM Model Factory LinkedIn Video Post
IBM Model Factory Facebook video carousel post
Facebook video carousel post
Facebook video carousel post
IBM Model Factory display ad
IBM Model Factory display ad
IBM Model Factory retargeting display ad
IBM Model Factory retargeting display ad
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2019 Effie Award-Winning Gamification & social content for IBM Manufacturing
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