Holly Shires, Industrial and Graphic Designer in Brisbane, Australia

About

My professional experience includes:

- marketing team leadership, including the development of annual marketing compaigns and timelines, in collaboration with marketing and management teams; workflow management

- full design, development and pre-press preparation of printed commercial collateral: flyers, postcards, brochures, retail catalogues, signage, magazine ads, booklets and folios

- signage design and printer liaison

- digital marketing: email campaigns and database management, email signatures, web design, basic coding, maintenance and imagery preparation, online documents, e-commerce management, social media

- brand creation, development and management

- formal document formatting and finishing: commercial tenders, capability statements, expressions of interest, commercial profiles

- showroom and reception design and fit out: collaboration with interior designers and project managers

- graphic design: reception display; logo design and branding; finished art

- national and state marketing amalgamation and development

Education

B.Des (Industrial Design) Industrial Design, Entrepreneurship, German Language

Queensland University of Technology

2007 - 2010
German Language

The University of Queensland

2009 - 2009
St Peters Lutheran College

2004 - 2006

Experience

Owner/Designer

Holly Elizabeth Design

Maxwelton, Australia

Jul 2014 - Present (10 years 5 months)

Industrial and Graphic Design, specialising in:

Digital and online presence,
Printed collateral,
Business branding and story,
Campaign creation and delivery,
Finished artwork,
Style guides and user manuals,
Professional document writing/formatting,
Large & small scale signage, including trade show packages.
Graphic Designer

Carba-Tec Pty Ltd

Brisbane, Australia

Jan 2013 - Jun 2014 (1 year 5 months)

National Graphic Design Branding and Marketing

Carba-Tec is a national retailer selling Australia's largest range of tools for wood.

My role within Carb-Tec covers a variety of projects and responsibilities. As the sole designer within the marketing team (which also includes of an editor, photographer and national sales and marketing manager), it is my duty to provide full retail and commercial branding and design to Carba-Tec. Examples of my work include:

- full retail signage: instore product and sale signage (for all stores across the country)
- individual product brochures, advertisements and banners
- Carba-Tec catalogues, website maintenance, brochures, trade show signage etc
- small to large scale packaging and a wide variety of product labels
- magazine advertisements
- full page article and project spreads
- finished art
- postcards for direct mailing
- email campaigns

I also work with the team to constantly challenge our marketing direction, in order to develop methods of not only reaching, but expanding our market.
Consultant

Holly Elizabeth Design

Mar 2012 - Feb 2013 (11 months)

Industrial Design, specialising in:

-Corporate branding and communications
-Graphic design
-Rehabilitation product and system design
Industrial Designer and State Administration, NSW

Baseline Commercial Solutions Australia

Nov 2010 - Mar 2012 (1 year 4 months)

National marketing including: graphic design, branding and brand recognition; office administration; commercial fit-out design consulting; databasing and sales support.

With my passion in furniture design, brand development and business, my role was to tie together the marketing collateral for the independently owned and operated national offices, as well as assisting to create a greater market presence for the newer Sydney office. Skills that I had learnt through this role included high level communication and organisational skills, including visual, verbal and written, as well as the ability to ensure collaboration between three different markets to create one unified brand.
Administration and Sales Assistant

Corporate Culture

Sep 2008 - Oct 2009 (1 year 1 month)

During this time I was responsible for working indpendenty on weekends assisting in weekly administration tasks as well as retail and trade sales enquiries.

Skills gained through my experience at Corporate Culture included quoting for commercial and retail sales, in depth product knowledge, marketing and administrative techniques including organisation and databasing.

Awards

Graduated with Honours

Skills

Elsewhere on the Web

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On Coroflot

@holly_elizabeth, member since 2012

Following 14
Followers 3

Holly Shires

Associate Gear Designer

Letter and Script Engraver (Banknote) Apprentice