Hillary McMullen

I am in charge of researching and bringing in products to sell that are in line with our brand guidelines. I also handle the brand aesthetic for the store, social media and website. This includes store signage, branded merchandise, advertising and in-store merchandising. I handle all of the inventory management and the back-end of running a store on main street as well. This includes any data entry, budgeting, customer service, maintaining business relationships, writing reports at EOM for goals and current track and daily care of the store.

* Communicate the needs of clientele
* Constantly staying updated on design trends, new technologies and programs
* Proficient with helping brands identify their individual business needs
* Defining brand guidelines and designing templates accordingly
* Create design concepts and mock-ups individual to clients needs
* Planning and executing marketing tactics and implementing graphic support
* Shooting and editing product photography

I am the lead designer for the highly anticipated first inaugural New England Coffee Festival. I have helped to form the brand identity for the festival and am continuing to develop the festival from that foundation. I have designed the website, printed materials, merchandise, social graphics and advertisements for this festival.

* Planned and executed online marketing including email campaigns, advertisement and regular updating of company website.
* Staged product, lighting and camera for photo shoots.
* Extensive photo manipulation of images for multi-purposed uses.
* Planned and executed marketing for retail stores
* In charge of printing and preparing all marketing material
* Handled multiple large and small projects at one time to ensure the needs of multiple platforms are consistently met.
* Collaborated, planned and/or managed social media accounts. In charge of the upkeep of Pinterest. Growth has surpassed 1,000% in just over a 6 month period.