Senior Copywriter | Mass Personalization

Hillary A Lichtenstein

Chicago, IL

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About

I'm a mix of imaginative talents, conceptual versatility + snap-crackle-pop wit:

landing pages, mass p, banner ads, emails, social || product/culture/language trends, naming, brand voice, style guides || direct mail, brochures, catalogs, sell sheets, signage, print ads, campaigns || scripts, editing, proofing || product/promo copy || linkedin + magazine articles.
Education
- CMN Communications/Philosophy
  
  DePaul University
- general general
  
  Niles North High School
Experience
- Senior Copywriter
  
  Walgreens Mass P
  
  Chicago, IL
  
  Jan 2022 - Present (2 years 10 months)
- Senior Copywriter
  
  Walgreens Design Trends + Creative
  
  Chicago, IL
  
  Jun 2015 - Jan 2022 (6 years 7 months)
  
  • Develop seasonal creative expression/design trend guides for merchants and vendors
  • Establish consistent language throughout all seasonal guides
  • Update language to create clear, concise and creative copy that's easily absorbed
  • Research and develop owned brand product/collection names
  • Write fun, unexpected captions appearing on seasonal merchandise
- Senior Copywriter
  
  Walgreens eComm/Loyalty
  
  Chicago, IL
  
  Jul 2014 - Jun 2015 (11 months)
  
  • Write and edit adaptive online content for desktop, tablet and mobile
  • Craft emails, estatements, banners, coupons and modal language
  • Create wireframe mock-ups to iterate URL and copy placement
  • Follow brand guidelines and copy tone for Balance Rewards loyalty program
  • Work closely with UX and development teams to complete projects on time
- Senior Copywriter, Brand Strategy
  
  OfficeMax
  
  Chicago, IL
  
  Apr 2008 - Jun 2014 (6 years 2 months)
  
  • Created branded B2B and B2C DMs, emails, flyers, brochures, newsletters and ads
  • Developed headlines for all in-store campaigns (Back To School | Holiday)
  • Wrote articles and creative posts for OfficeMax social media
  • Developed collection names for furniture and OfficeMax private label brands
  • Produced style guides for seasonal retail campaigns and packaging materials
  • Collaborated with writers, designers, marketing, packaging, web and SEO teams
  • Structured and maintained naming conventions to track brand archives
- Copywriter
  
  Quebecor World Premedia
  
  Aug 2005 - Mar 2008 (2 years 7 months)
  
  • Edited and proofread for AP-consistent catalogs and marketing materials
  • Wrote 10+ brochures and catalogs while managing 5 new writers
  • Produced detailed editorial guides for each of the 12+ catalogs
- Freelance Editor, Scott Foresman
  
  Pearson Scott Foresman
  
  Jan 2005 - Mar 2005 (2 months)
  
  • Reviewed all copy for the Reading Division’s K-6 teaching manuals
- Assistant Editor, Modern Steel Construction Magazine
  
  American Institute of Steel Construction
  
  Chicago, IL
  
  Jul 2004 - Nov 2004 (4 months)
  
  • Wrote and edited all articles, abstracts and news stories
  • Produced a 3,000-word design-build article
  • Proofread and edited content for modernsteel.com
- Assistant Editor, Illinois Now! Magazine
  
  Totem (Redwood Custom Communications)
  
  Chicago, IL
  
  Dec 2003 - Jul 2004 (7 months)
  
  • Wrote, edited and proofread editorial features about Illinois travel
  • Acted as handling editor for the monthly events section
  • Researched, wrote and produced content for enjoyillinois.com
- Freelance Editor, Chicago Magazine
  
  Chicago Tribune Media Group
  
  Chicago, IL
  
  Apr 2003 - Jun 2003 (2 months)
  
  • Researched restaurant openings featured in Chicago Magazine's Morsels column
- Contributing Writer/Editor, Today's Chicago Woman Magazine
  
  Today's Chicago Woman Magazine
  
  Chicago, IL
  
  Aug 2002 - Apr 2003 (8 months)
  
  • Edited and proofread all copy while training 3+ new writers
  • Wrote cover stories, columns, events and special fashion features
  • Arranged and organized photo shoots for columns and event calendars
- Freelance Researcher, Diversity Magazine
  
  Alloy Media + Marketing
  
  May 2002 - Jun 2002 (1 month)
  
  • Analyzed and compiled information for ’02-’03 Diversity Magazine’s Career Development Guide list of top 25 U.S. retailers
Awards

GD USA

2020 Walgreens Halloween In-Aisle Experience

2020 Walgreens Holiday Photo Mailer

2019 Walgreens Photo Catalog

2019 Walgreens Valentine's Day In-Aisle Experience

2013 Silver Communicator

OfficeMax 2012 TUL Brochure

OfficeMax 2012 TUL Marketing Campaign

OfficeMax 2012 Back To School Campaign

OfficeMax 2012 Diversity Promotion Poster

2011 Hermes Platinum

Jonas Brothers Marketing Campaign (Integrated Marketing Campaign)

2011 Silver Communicator

OfficeMax 2010 Back-To-School (Integrated Marketing Campaign)

2010 Gold Communicator

2009 OfficeMax Office Products Catalog (Print Advertising)

2010 Gold Communicator

OfficeMax—An Occupation with Style (Brochure/Catalog)

2010 Silver Communicator

OfficeMax Cleaning & Breakroom Catalog (Print Advertising)

2010 Award of Distinction Communicator

OfficeMax [IN]PLACE System Ad (Magazine Ad)
Affiliations

Walgreens Marketing Engagement Committee
Industries
Skills
Elsewhere on the Web
- n
On Coroflot

@hillaryalichtenstein, member since 2013
- Following 13
- Followers 17

Hillary A Lichtenstein

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)