Herbert Rosales

Branding specialist.
• Types of logo design:
- Iconic / Symbolic
- Logotype / Wordmark
- Combination Marks
From conceptual sketching to rendered logo design and design guide.
• Types of website:
- Presentational
- Ecommerce
- CMS
Using CMS applications such as Joomla and Wordpress. Custom presentational website development hardcode HTML5, CSS3, JQuery and Bootstrap.
• Printed Marketing Material Design:
- Business Cards
- Flyers
- Brochures
- Product Catalog (Print and Online)
• Garment Decoration and Prepress:
- Embroidery stitch file creation (aka digitizing)
- Screen print artwork color separation
• POP Signage Design
• Vehicle Graphic Design
• OEM Label Design and Production Engineering

I provided assistance to the marketing manager in developing the company's websites and online advertisements. My responsibilities included designing and maintaining websites, developing online ads and printed marketing materials, and designing product packaging such as ice cream containers and label design. I handled everything from conceptual design and 3D mockups to final design and pre-press print file creation. Additionally, I supported business operations by researching suppliers and purchasing materials.

• Brand identity design
• POP displays designer (packaging design).
- Technical drawing
- Graphic design
- 3D modeling to rendering
- Artwork preflighting for print
• Proposal and sell sheet design layout
• Seasonal product catalog design layout
• Poster, closeout flyer and business card designs
• Product label design
• Product hang tag design
• Email marketing designer and developer.
- Build custom template for specific marketing campaign

• Membrane Switch Production Engineering.
- Cost estimate (Evaluate technical drawing and schematic diagram prior to cost estimating).
- Determine correct assembling process.
- Production scheduling.
- Create mock up to check fit and function of the key pad.
- Convert schematic diagram to membrane switch layout.
- Convert GUI (panel overlay) technical drawing to printable art file.
- SRD and embossing tool designs.
- Create membrane switch assembling instructions.
- Assembling jig design.

• Supported business operation by researching suppliers and purchasing materials. Oversaw Membrane Switch assembly department.

• RND team member (Research and develop ways to integrate existing and new technology to membrane switch. Such as GlidePoint® Touchpad and backlit Electroluminescent ink).
• Medical device packaging design and prototyping.
• Custom conversion design and unique material to product fabrication techniques.