Chi-Chi continues to evolve her understanding of brand essence and complex business ecologies by engaging in both long and short-haul projects across the creative industry. Over the past 8 years, her all-you-can-eat ambitions and insatiable curiosity have swept her through advertising, branding, motion, and digital workplaces -- boutique, agency, and client-side.
Her commitment to sound brand strategy, a sustainable working practice, and solid working relationships has given Chi-Chi the cross-industry experience, creative precision, and scalable range to envision, strategize, direct, and design for both long-term business agendas and short-term campaigns.