Based on PlayStation Plus Identity, Proposed Visual Identity for Button Icons for Primary Subscriptions Offerings, additional button icons w/ states, Call-to-Actions, etc.
Redesign of Playstation Plus MainPage
MainPage w Details
MainPage w Roll-Over Details
LOGGED IN MainPage w Details
LOGGED IN “Upcoming First” Details
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PlayStation Plus – Level Up
The original PlayStation Plus site needed to strategically apply recent telemetric findings to boost online subscriptions to their game properties and further solidify their brand voice. The marketing agency required content managers, writers, animators, creatives, marketers and technologists to closely collaborate and execute this particular visual direction across a number of media platforms. For Pitch Only.
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