Worked with the DCP brand managers of Mickey Mouse Clubhouse to create the next round of “Mickey Mashup”, the product development guidelines for licensees involved in the global merchandising of this beloved property.
Mickey Mouse Clubhouse is a CGI Animated Interactive children’s television series, incorporating specific learning and development themes designed for kids age 2-7 to stimulate problem solving. Beloved Disney characters like Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto help children “solve a specific age-appropriate problem utilizing basic skills, such as identifying shapes and counting through ten.” The series uses “Disney Junior’s ‘whole child’ curriculum of cognitive, social and creative learning opportunities.”
