Heather Pollard

*Established the Design and Product Development department for Women’s apparel. Created dynamic and synergistic relationships between partners within the cross-functional areas of Design, Buying, Sourcing, and Technical Design teams. Streamlined processes. Built a design team.
*Led a unique apparel product vision through trend messaging and seasonal concept for clear storytelling through product, resulting in clear messaging to customer, influencing Marketing and Creative teams, for the K. Jordan and Masseys catalogs from initial concept through to the finished product.
*Created and refined an ecosystem of products that met business needs, building assortment strategies based on seasonality, function, style count, and price point. Established core businesses of essential tee and denim programs.
*Created and launched product for new active brand VEVO Active for Women’s apparel and footwear.

*Led the aesthetic direction for a new Plus size line EVRI at Kohl’s by presenting a compelling vision and core product purpose.
*Led the development of new denim programs for EVRI with Plus customer focus, including best-of fit block, built-in fit technology, and fit for three distinct body types.
*Translated key fashion trends and data analytics into easy and versatile product for the EVRI consumer, resulting in a fresh, relevant assortment within essentials and fashion basics.

*Led the conceptualization and launch of new maternity line A: glow for the Kohl's millennial consumer, bringing a relevant and on-trend point of view to the brand.
*Identified consumer and brand positioning, product categories to own, and over-all aesthetic.
*Directed design team in creating compelling maternity product that spoke directly to the millennial consumer and business needs, including a robust essentials assortment and trend-relevant styles.
* Navigated partnerships with influencers Rosie Pope and Lauren Conrad Design/PD/Merchant/Tech teams, overseeing product aesthetic for all brands.