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ART DIRECTOR
Lodi, NJ
Jan 2019 - Present (5 years 10 months)
I oversee the Graphics Department, managing all materials under various stages of
development. I maintain and improve on processes, uphold brand standards across all
media and distribution channels, request and negotiate costs for print, displays,
photo/video & related, develop website enhancements, and
delegate work among my team.
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SENIOR GRAPHIC DESIGNER
Lodi, NJ
Dec 2015 - Jan 2019 (3 years 1 month)
I am lead designer for this single-source food service supplies and equipment
manufacturer, developing concepts, building mechanicals, working with printers and
prioritizing workload among the design team for packaging, catalogs, brochures,
invitations, signs, spec sheets, manuals, advertising, monthly promos, website, e-blasts, etc.
Projects involve a wide variety of products for front-of and back-of-house including buffet & barware, cutlery, cookware, prep & serving utensils, equipment, chef apparel and more.
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ART DIRECTOR
Saddle Brook, NJ
May 2015 - Oct 2015 (5 months)
I managed the development of new creative solutions at this flooring and accessories
manufacturer. I oversaw workflow and coordinated with various internal departments to
ensure timely execution and production, as well as evaluated processes for improvements.
Developed sales support materials, new advertising design for consumer and trade,
directed product photography, copywriting, presentations, logo designs, display materials.
- Clients & Brands included: Nourison Collections, Nico Home, Calvin Klein home,
Barclay Butera Lifestyle, Kathy Ireland Home byNourison, Waverly and more.
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SENIOR GRAPHIC DESIGNER
Pequannock Township, NJ
Mar 2007 - May 2015 (8 years 2 months)
I was creative lead of the graphics department, helping to guide the process, and deliver on a multitude and variety of projects for this toy, gift and collectibles manufacturer. I managed details from the creative perspective, was accountable for ensuring accurate, flawless, on-time results. My design solutions satisfied if not exceeded the objectives and have enhanced the brand story, energized the product lines, contributed to a boost in sales and opened new channels. I have received accolades for unwavering attention to detail, organizational prowess and always a collaborative, even-tempered attitude.
- Responsibilities: B2C and B2B materials [including advertising, catalogs, sell sheets,
magazines], logo designs and branding solutions, present concepts, consumer
packaging--single to multilingual, construct mock ups, labeling, merchandising displays & components, PowerPoint presentations, designs for web, supporting imagery for social media, product ideation and design, naming/light copywriting, monitor trends for
applicable opportunities, image sourcing/compositing/retouching/archival, materials for
events and trade shows.
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SENIOR GRAPHIC DESIGNER
Connor Communications
Montclair, NJ
Sep 2005 - Mar 2007 (1 year 6 months)
I was brand steward for my assigned clients at this independant design firm, piloting the
design process, and managing client and vendor relationships. I was involved in all aspects of the project cycle, from developing concepts and presenting proposals, to preparing final mechanicals for production and sample review. Communication improved and processes became more streamlined through my development of new documentation. Researching trends of the time, attending trade fairs and studying the retail experience provided new ideas for fresh, winning concepts.
- Responsibilities: Developed consumer packaging and branding, built comps, styled photoshoots, web site designs (including wireframes and navigation charts), defined look and feel for integrated experiences.
- Clients: Cambridge Silversmiths; CreativeWare; The Colomer Group; Shiseido Co, Ltd; IEN (TCC Media Group, LLC); Decker Tape Products, Inc.
(Connor Communications is now Edgagement)
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GRAPHIC DESIGNER
Russ Berrie and Co.
Oakland, NJ
Jun 2000 - Sep 2005 (5 years 3 months)
I was Team Lead for assigned core and licensed properties, developing products for gifts, home decor, plush toys and seasonal programs that supported line plans. My unique product designs evolved around trend research and developed with details like fabrication and materials in mind. I rendered clear and clean mechanical drawings that explained the product(s) specifications for streamlined sampling and production.
My responsibilities ranged from compiling style boards to developing a line, building mock-ups/comps for presentation, as well as showroom merchandising, sell sheets,
planograms, and some design for web.