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Creative Director of Marketing & Advertising
Heidi Goeb
Garden City, NY
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About
Skilled creative design and marketing professional with experience in team leadership of overall communication design and production. Expertise in computer design technology and market research. Accomplishment in corporate advertising, branding, promotional pitches/campaigning, and direct-mail marketing packages. Clients included retail, non-profit, pharmaceutical, health, luxury jewelry, and publication corporations.
Specialties: Macintosh and PC Computer Programs:
Adobe Creative Cloud & Creative Suite, including:
Adobe Acrobat
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Quark XPress
Powerpoint
Microsoft Excel
Microsoft Word
Fluent speech & understanding of German & Spanish -
Education
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BFA Communication DesignParsons School of Design1981 - 1985Honors Graduate with a BFA in Communication Design
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Experience
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Creative Design Director and Graphics ConsultantHMG DesignsJan 2002 - Present (22 years 11 months)Development and design of promotional creative campaigns, direct marketing, advertising, and publication and catalog design. Clients Include:
Intrigue Graphics
Easter Unlimited / Fun-World, Inc.
Scholastic, Inc.
Blaise Advertising
Century 21
InVite Health / Hickey Chemists
Thomson Media
The Coastal Group, Inc.
Primedia, Inc.
Bill Bard Associates, Inc.
Rand & Paseka
Demos Medical Publishing
Citizen’s Union
Columbia University
Dickstein Photography -
Creative Director of Marketing & DesignNew York, NYJan 2015 - Mar 2020 (5 years 2 months)Creative Director of Marketing & Design for a manufacturer of paint rollers, paint brushes and related accessories. Developed packaging and design for numerous lines of brand products, in addition to private label lines.
Projects include packaging and design development of new paint-related products, 3-D store displays, promotional trade show banners, set-ups, and all promotional and digital advertising.
Worked on redesign of website and corporate catalogs.
Professional photography and retouching of products, and management/correspondence of all outside vendors, manufacturers, and printers in the US and abroad. -
Design Director & Marketing ConsultantThe National Refining Group, Inc.Sep 2008 - Jan 2015 (6 years 4 months)Brand development/strategies, web site traffic growth.
Direct-mail advertising and promotional presentations.
Trade show coordination and presentation designs.
Promotional marketing and advertising for corporate and professional publications -
Creative Director of Marketing & AdvertisingHarout R / Amazing Settings, LLCJan 2009 - Dec 2012 (3 years 11 months)Creative Director of Marketing & Advertising for newly-launched bridal and fashion luxury jewelry manufacturer. Creation and design strategies for all aspects of marketing and advertising, corporate launching campaigns, branding development, catalog and web-format designs and organization, trade show preparation and presentations.
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Creative Director of Marketing & AdvertisingRitani LLCJan 2006 - Dec 2009 (3 years 11 months)Creative Director of Marketing & Advertising for bridal and fashion luxury jewelry manufacturer.
Creation and design strategies for all marketing developments and advertising campaigns.
Direct contact and communication with all magazines, retailers, and pre-press print production.
Created digital lightboards for Times Square, duratrans, billboards, mallboards. catalogs, brochures, and promo products. Organization and display set-ups for major conventions and shows as well. Retouching of all photographed jewelry with extreme detail in diamond refinement, etchings, and engravings. -
Art Director & Editorial Design ManagerRapp Collins WorldwideJan 1996 - Dec 2001 (5 years 11 months)Design and development of branding and marketing strategies for client, agency, and corporate initiatives.
Prime Client: Pfizer Pharmaceuticals
Projects included: Pfizer For Living, Pfizer Health Library, Zyrtrec, Viagra Campaign.
Also developed a medical library for editorial use in development of all health-based articles, brochures, newsletters, direct-mail packages, and pharmaceutical material.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@hdowd516, member since 2013
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