Howard Breitrose

Servicing communications agencies, researching prospective clients and creating creative strategy plans, creative briefs, creative direction, sales briefs and presentation decks. Working with major stakeholders in both sales and operations to create enterprise solutions. Ideating the solutions that get attention and disrupt the market place and using both B 2 C and B 2 B lead generation. Developing business plans for e-commerce, conventional media channels and omni-channel marketing distribution. Specialties in SEO, CRM and internet data management.

Provided creative leadership and operational direction for agency, including creative direction, on-boarding new clients and developing existing business. Managed creative directors, project managers, copywriters and designers. Responsible for client service metrics regarding creative feedback, service-related issues and private label package campaigns. Manage agency operating budget and oversee 40 multigenerational direct reports.
♦ Enhanced and streamlined workflow processes and technology integration initiatives that delivered valuable client solutions, including:
➢ Cut 25 days out of production cycle for Home Depot private label packaging.
➢ Cut rush service from 78% to 3%, saving client $.5 million in overtime.
♦ Successfully broke down silo mindset of organization and created collaborative and engaged teams aligned with strategic goal of proactive client service.

Managed creative and photo staff across 4 business units, with 25 direct reports and a $15.5 million operating budget. Directed a wide range of projects including, software, mobile and digital solutions; multi-channel marketing; e-tailing; branding; SEO and CRM campaigns.
♦ Increased annual billing revenue of studio over 600% (from $.5 million to $3.4 million) within 12 months by consistently securing new business from new and existing clients.
♦ Won a $2 million government contract, successfully securing an exclusive photography deal with the U.S. Navy.
♦ Grew annual sales for digital publishing solutions branch (DigiMag) by $4.2 million within three years by rebuilding service offering and authoring new technology and design advances.
♦ Spearheaded successful web-based marketing initiatives based on solid understanding of intricacies of E-tailing processes.
♦ Recognized as corporate-wide subject matter expert in photography, creative direction and digital publishing.
♦ Transformed Dallas studio from lost revenue to profit center by reducing staff, introducing production workflow systems, restored relations with critical national retailer client and successfully negotiated multi-million dollar contract.