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Freelance Designer/Art Director
Dandenong South, Australia
Oct 2019 - Sep 2023 (3 years 11 months)
Freelance Hybrid Integrated Designer
Responsibilities and Achievements:
– Collaborated with a well-established kids accessory brand, contributing to their transition into a full E-Commerce model.
– Produced visually engaging and animated social media content, EDMs (Electronic Direct Mail), and banners to promote the brand's products.
– Developed seasonal print catalogues, aligning them with the brand's style guide and templates.
– Worked closely with the head of creative, taking direction and actively participating in creative discussions and project planning.
– Demonstrated proficiency in EDM, banner, social, and motion graphics design, showcasing adaptability across multiple digital platforms.
– Helped streamline the practicalities of parenting by creating visually appealing materials related to child car safety, baby carriers, and other accessories.
– Maintained a consistent visual identity across all digital and print materials to reinforce brand recognition.
Skills Demonstrated:
– Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD) for creating engaging visuals and animations.
– Expertise in EDM design, enhancing customer engagement through effective email marketing campaigns.
– Strong understanding of digital advertising, social media design principles, and banner creation.
– Creative problem-solving skills, consistently delivering innovative and eye-catching designs.
– Excellent time management and organizational skills, meeting project deadlines effectively.
– Adaptability to work within a style guide and templates while adding a fresh creative perspective.
– Adept at collaborating with cross-functional teams to ensure brand consistency and alignment with marketing goals.
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Freelance Designer/Art Director
Cheltenham, Australia
Apr 2017 - Oct 2018 (1 year 6 months)
Designer/Art Director – Style Guides, branding design, visual mock-ups, and International Toy showrooms in Hong Kong, Los Angeles, New York, London, Nuremberg and Melbourne
Achievements:
Adapted and improved in-house efficiencies of studio workflow reducing turnaround time.
This was achieved by:
• Regularly meeting all deadlines, with 36% of jobs coming in under scheduled time
• Executing modifications to the job briefing process which became the new department standard.
• Training team members in new features of software, enabling more designers to work conjunctively on projects rather than rely on over-committed specialists.
• Initiating ‘Get to know your Moosies’ program, which resulted in the company’s heightened awareness of previously unharnessed skillsets.
• Simplifying overly complex Brand Styleguide elements to basic elements, reducing turnaround time by 80% – from two dedicated designers for 5 weeks to 1 designer for 1 week.
• Developing an online digital toolkit for suppliers reducing the time previously spent supplying digital assets.
• Supervising the selection of any new freelancers in the studio, co-ordinating their workstation setup, initiating them into the job, and accelerating their takeup in the new procedures and expectations.
Toy Lines: Shopkins / Little Live Pets / The Grossery Gang / Pikmi Pops / Cutie Cars / Shopkins Happy Places / Shopkins Mini Packs / Oonies / Beados / Boom Blast Stix / Mineez Despicable Me / Mighty Beanz / Disney Crossy Road / Quixels / Betty Spaghetty / Twozies / Hyper Toss / My Fairy Garden / Sruff A Luvs / Disney Adoorables / Real Rad Robots / Bizzy Bubs / Treasure X
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Freelance Senior Designer/Art Director
Glen Waverley, Australia
2016 - 2017 (1 year)
Freelance Senior Designer/Art Director assisting the in-house marketing division of MYOB
• Responsible for championing the 2016 MYOB Brand relaunch. Managed all tasks required to successfully design, build and launch marketing campaigns associated with various communication products.
Achievements:
• Awarded the prestigious MYOB’s ‘Love Your Work’ prize twice within 2 months,for ‘exemplifying the brand values of MYOB in everyday work’ which are: “To make life better for our customers whilst working together to help each other to get an outcome”
• Skill and innovative and adaptive work approach recognised – resulting in promotion to lead photo-retoucher after just 2 months
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Freelance Senior Designer/Art Director
RAPP
Cremorne, Australia
2015 - 2016 (1 year)
• Relationship Management; establish and manage client relationship, from prospect to signed client; built trust through consistent actions.
• Problem solving; analyse issues, liaised with stakeholders, and employed workable solutions
• Client focus; listens to customers; actively seeks to meet customer needs; committed to delivering high quality outcomes for clients.
• Written communication; excellent written and verbal communication; demonstrated ability to persuade and win approval.
Achievements:
• Boosted the in-house design resource of Rapp improving customer satisfaction by reducing delivery timings
• Produced and designed 2015 Spring Racing Carnival Direct Mail Campaign – yielding best uptake results for AAMI in over 10 years.
• Implemented cleaner, streamlined website to more successfully promote awarded work.
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Senior Designer/Art Director /Finished Artist
The Shannon Company
2014 - 2015 (1 year)
Joined the company during a pressured time when they’d lost some large accounts and required a team member who could hit the ground running and achieve targets. Utilising skillset and depth of experience working across crucial new business pitches I executed some much needed win-backs.
Achievements:
• Producing winning pitch documents re-securing accounts for Tassal, Levantine Hill, Royal Australian College of General Practitioners and Slater & Gordon accounts.
• Implemented the new style guide for outdoor campaigns for Slater & Gordon.
• Improved and updated the Shannon Company website.
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Resident Designer /Art Director/ Finished Artist
DDB
Cremorne, Australia
2013 - 2014 (1 year)
In late 2013 the agency won two of Australia’s largest corporate accounts. I joined a studio of 5 other responsive designers to boost the Agency’s in-house service capability. Managed all tasks required to successfully design, build and launch marketing campaigns associated with various communication products.
• Local Community and Multicultural Sponsorship; Community organisation liaison, negotiation, stakeholder management, forged useful partnerships with people across community.
• Relationship building; Build and foster internal and external relationships; at every level in the organisation.
• Customer focus; actively sought to meet stakeholder needs; committed to delivering high quality outcomes for clients.
Achievements:
• Maximised clients exposure, attracting press and radio using key elements including corporate alliances; master of ceremonies duties, public relations, promotional display, advertising and direct mail.
• Produced a series of winning pitches which secured the Wolfblass and Westpac Accounts
• Produced a mammoth Brand Style guide for Wolfblass Wines.
• Co-ordinated and monitored artwork for all Westpac press.
• Executed streamlined finished art systems for a multitude of clients including Scmackos, Snowdome Foundation, AAMI, Westpac & Wolfblass.