![](https://s3images.coroflot.com/user_files/individual_files/774581_oxyrbk5spkqhhgtej43hlxoqp.png)
The original identity and 'Way to go!' tagline as I first conceived it in late 2001. The identity featured a simple icon of a highly stylised and streamlined train circling the globe – a simple, elegant solution that the client immediately fell in love with.
![](https://s3images.coroflot.com/user_files/individual_files/774581_mgonf7b2e6l4wrelv0gq2znxt.jpg)
The stationery was further updated by a New Zealand design firm in the late 2000's.
![](https://s3images.coroflot.com/user_files/individual_files/774581_vnmh30c34kvcja6b29bs9rq4b.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/774581_bas9gakv0p6ylf00wwa5nyvi_.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/774581_goiaf5uprq3wbmxdoimnbxpgb.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/774581_qwq79lbadevjakxrsyurfgrhs.png)
Examples of 'Rail Plus' travel brochures utilising the original identity since 2008
![](https://s3images.coroflot.com/user_files/individual_files/774581_f5xyzahjfxsyhrkbuqylyhgss.jpg)
Fast forward to 2018... The new-look brand retains Rail Plus’ iconic stylised train but recasts the company’s logo in Rail Europe colours. At the same time, it offers a new feature – the tagline ‘A Rail Europe company’.
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