In the early 2000's, I was approached to design the new corporate identity for 'Rail Plus' Australasia’s largest leading international rail specialist. The logo I designed featured an iconic train circling the globe. This identity was utilised for more than 15 years, up until early 2017 when it was revamped to reflect the company’s integration into Rail Europe’s global network.
The new-look brand retains Rail Plus’ iconic stylised train but recasts the company’s logo in Rail Europe colours. At the same time, it offers a new feature – the tagline ‘A Rail Europe company’.
Commercial director Ingrid Kocijan said the introduction of the new brand marks another important step in the integration of Rail Plus and Rail Europe in Australia.
