Graphic Designer

Ricardo Cordoba

New York, NY

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About

Seasoned graphic designer with expertise in print design, typography, and production. Problem solver with strong conceptual and critical thinking skills. Strengths: attention to detail, efficient production, ability to ensure brand standards and follow studio procedures. Excellent knowledge of InDesign and Illustrator, with good knowledge of Photoshop. Web design skills include HTML, CSS, and preparing online graphics. Professional experience: book design, magazine and catalog layout, building and revising mechanicals (direct mail, advertising, billboards, retail, pharma, cosmetics).
Education
- Diploma (equivalent to BFA) Graphic Design
  
  Universidad de Buenos Aires
  
  1985 - 1989
  
  Cofounded, coedited, and wrote for "Figura y fondo," a student graphic design magazine (1987-1989). Worked on layout of "Replanteo," the student architecture magazine (1986). Studied Architecture for two years (1983-1984) before switching to Graphic Design.
Experience
- Contributor
  
  Typographica.org
  
  Sep 2004 - Present (20 years 2 months)
  
  Write book and typeface reviews.
- Freelance Production Artist
  
  Gap Inc.
  
  Nov 2019 - Dec 2019 (1 month)
  
  Created and revised mechanicals for Gap Factory and Gap Specialty stores in North America, including overhead signs, window clings, and clothing tags. Software used: Adobe InDesign, Illustrator, and Acrobat.
- Freelance Production Artist
  
  OLIVER Agency
  
  Oct 2019 - Nov 2019 (1 month)
  
  Created menus and maps for Marriott hotels. Software used: Adobe InDesign, Illustrator, and Acrobat.
- Production Designer
  
  Rosen Publishing Group
  
  New York, NY
  
  Mar 2019 - Jun 2019 (3 months)
  
  Formatted and styled book covers and book interiors. Adapted existing English titles being translated into Spanish-only or bilingual English-Spanish editions (Rosen World Languages division). Software: Adobe InDesign and WoodWing.
- Freelance Production Artist
  
  Coloredge
  
  New York, NY
  
  Jan 2019 - Feb 2019 (1 month)
  
  Production work for Sephora gondolas. Software used: Adobe Illustrator, InDesign, and Acrobat.
- Freelance Graphic Designer and Production Artist
  
  AdaptHealth
  
  New York, NY
  
  Dec 2018 - Jan 2019 (1 month)
  
  Helped out with a major rebranding project for this medical supplies company (formerly known as QMES). I applied the new logo design (created by graphic designer Lauren De Leo) and branding guidelines to existing forms and booklets. In many cases, this meant redesigning forms and documents created in Microsoft Word. (Remote work.)
- Freelance Production Artist
  
  Stephen Wise Free Synagogue
  
  New York, NY
  
  Oct 2018 - Oct 2018
  
  Created an 8-page thank you booklet for an event at the Synagogue. Software used: Adobe InDesign and Acrobat. (Remote work.)
- Consultant/Freelance Production Artist
  
  StoreBound
  
  New York, NY
  
  Jun 2018 - Aug 2018 (2 months)
  
  Created layouts for kitchen appliance instruction manuals and recipe books.
- Freelance Screen Builder
  
  Hogarth Worldwide
  
  Cupertino, CA
  
  Aug 2018 - Aug 2018
  
  Temporary production and localization work (90% Photoshop, 10% InDesign).
- Book Designer
  
  Booster Books
  
  Bronx, NY
  
  May 2018 - Jun 2018 (1 month)
  
  Designed, copyedited, and produced cover and interiors of print-on-demand and Kindle editions of “Boosters Anonymous” (220 pages, available on Amazon) for a Bronx-based writer who wishes to remain anonymous.
- Freelance Graphic Design Specialist
  
  Federal Reserve Bank of New York
  
  New York, NY
  
  Aug 2016 - Dec 2017 (1 year 4 months)
  
  Created layouts, charts, tables, and other graphics for print and web publications, including “Economic Policy Review” (print) and “Liberty Street Economics” (blog).
- Copy Editor and Fact Checker
  
  AIGA
  
  New York, NY
  
  Mar 2017 - Dec 2017 (9 months)
  
  Made copy edits and checked facts for the AIGA blog “Eye on Design”; did same
  for eight newly-written biographical essays about AIGA Medalists from the 1970s.
- Contributing Quipsologist
  
  UnderConsideration
  
  Sep 2010 - Oct 2017 (7 years 1 month)
  
  Contributed short posts to Quipsologies, a Speak Up spin-off which chronicled "the most curious, creative, and notable projects, stories, and events of the graphic design industry."
- Freelance Graphic Designer
  
  amfAR, The Foundation for AIDS Research
  
  New York, NY
  
  Jun 2016 - Jul 2016 (1 month)
  
  Created layouts for internal reports, publications, and conference materials.
- Freelance Production Artist
  
  Ann Taylor
  
  New York, NY
  
  May 2016 - May 2016
  
  Created layouts and mechanicals for 150-page binder for the ANNpower Vital Voices Initiative, a grant program for high school junior and senior girls.
- Freelance Production Artist
  
  Edelman Digital
  
  New York, NY
  
  Mar 2016 - Apr 2016 (1 month)
  
  Updated and revised promotional materials for Samsung. Software used: Adobe InDesign, Photoshop, Illustrator, and Acrobat.
- Freelance Print Production Artist
  
  Heartbeat Ideas
  
  New York, NY
  
  Dec 2015 - Jan 2016 (1 month)
  
  Built and revised mechanicals, prepressed finished files for release to printers. Accounts: AstraZeneca, Genentech, XenoPort.
- Freelance Graphic Designer
  
  amfAR, The Foundation for AIDS Research
  
  New York, NY
  
  Feb 2015 - Nov 2015 (9 months)
  
  Created layouts for internal reports, publications, and conference materials.
- Freelance Production Artist
  
  Harrison and Star
  
  New York, NY
  
  Apr 2015 - Nov 2015 (7 months)
  
  Built and revised mechanicals, prepressed and disked finished files for Electronic Studio. Accounts: Bayer, Genentech, Gilead Sciences.
- Freelance Production Artist
  
  Sentrix Health Communications
  
  New York, NY
  
  Dec 2014 - Jan 2015 (1 month)
  
  Built mechanicals, made changes and revisions, packaged finished files. Accounts: Boehringer Ingelheim, Otsuka (Abilify Maintena), Pfizer.
- Freelance Production Artist
  
  Sudler & Hennessey
  
  New York, NY
  
  Nov 2013 - Dec 2014 (1 year 1 month)
  
  Built mechanicals, made changes and revisions, released finished files in S&H’s PharmaGraphics studio. Accounts: Cubist (Dificid), Pfizer (Lyrica, Prevnar 13).
- Freelance Production Artist
  
  BGB Group
  
  New York, NY
  
  Sep 2014 - Sep 2014
- Freelance Production Artist
  
  Modell's Sporting Goods
  
  New York, NY
  
  Jul 2014 - Aug 2014 (1 month)
  
  Created layouts and mechanicals for coupons, store circulars, teaser ads, and newspaper inserts.
- Freelance Graphic Designer
  
  Barclays
  
  New York, NY
  
  Mar 2014 - May 2014 (2 months)
  
  Designed and produced ads, following branding and style guides. Helped out with image searches.
- Freelance Production Artist
  
  Rauxa
  
  New York, NY
  
  Sep 2013 - Oct 2013 (1 month)
  
  Created and revised mechanicals of direct mail pieces. Client: Verizon.
- Freelance Presentation Specialist
  
  Nielsen
  
  New York, NY
  
  Jul 2013 - Sep 2013 (2 months)
  
  Applied new branding guidelines to existing PowerPoint decks and Microsoft Word documents (off-site). Flowed in copy for InDesign documents; created and modified slides for new PowerPoint presentations (on-site).
- Freelance Graphic Designer
  
  Stephen Wise Free Synagogue
  
  New York, NY
  
  Apr 2013 - May 2013 (1 month)
  
  Created posters, postcards, and online graphics for the synagogue's events. Produced layout of 92-page Spring Benefit journal. Designed and produced 20-page Annual Report.
- Freelance Graphic Designer
  
  Eventive Marketing
  
  New York, NY
  
  Feb 2013 - Feb 2013
  
  Made changes and revisions to vehicle wraps, PowerPoint presentations, posters, flyers, tear pad coupons, and name tags. Developed sketches and early comps for a foldout coupon and an email invitation. Account: PNC Bank.
- Freelance Production Designer
  
  TBWA\Chiat\Day
  
  New York, NY
  
  Dec 2012 - Dec 2012
  
  Print production and typesetting. Accounts: Accenture, Ethicon Endo-Surgery.
- Freelance Graphic Designer / Production Artist
  
  Global Advertising Strategies
  
  New York, NY
  
  Oct 2012 - Nov 2012 (1 month)
  
  Made layout changes and text revisions to bilingual brochures and websites. Prepared print files for release. Color-corrected photographic images and made sure vector images for print were CMYK. Worked closely with creative services director to complete a white paper, ensuring that all elements and styles were consistent, and adding new sections based on design of existing pages. Account: Novartis.
- Freelance Production Artist
  
  Addison
  
  New York, NY
  
  Sep 2012 - Sep 2012
  
  Made revisions to print and online branding projects. Accounts: State Farm, Morgan Stanley Smith Barney.
- Freelance Project Manager
  
  Pipeline PS
  
  New York, NY
  
  Sep 2012 - Sep 2012
  
  Worked on print and interactive projects. Accounts included Boehringer Ingelheim/Pfizer, Bristol-Myers Squibb, Busch Gardens/Seaworld, Eli Lilly, Fidelity Investments, and National Urban League.
- Freelance Production Artist
  
  RR Donnelley
  
  New York, NY
  
  Jul 2012 - Aug 2012 (1 month)
  
  Worked on a rebranding project at on-site Creative Services studio within Morgan Stanley. Updated text and logos of existing Morgan Stanley Smith Barney documents.
- Freelance Production Artist
  
  Addison
  
  New York, NY
  
  Jul 2012 - Jul 2012
  
  Made revisions to print and online branding projects. Accounts: Comcast, State Farm.
- Freelance Production Artist
  
  McCann Erickson
  
  New York, NY
  
  Apr 2012 - May 2012 (1 month)
  
  Built and revised mechanicals for McCann's production studio, including a station domination campaign for Verizon FiOS, ads for L'Oreal and for "Weight Watchers" magazine, and free-standing newspaper inserts for Nikon (Father's Day, Dads & Grads).
- Freelance Production Artist
  
  Medical Knowledge Group / Visual Alchemy
  
  New York, NY
  
  Mar 2012 - Apr 2012 (1 month)
  
  (March 1-April 2, 2012)
- Freelance Production Artist
  
  Flywheel Partners
  
  New York, NY
  
  Jan 2012 - Jan 2012
  
  Created or revised business cards, pie charts, and reference guides.
- Freelance Production Artist
  
  Scholastic
  
  New York, NY
  
  Sep 2011 - Sep 2011
  
  Made revisions to packaging, magazine, and catalog layouts for Scholastic Book Club.
- Freelance Studio Artist
  
  RAPP
  
  New York, NY
  
  Jul 2011 - Aug 2011 (1 month)
  
  Made type and layout revisions to prescription drug plan documentation. Account: Medco.
- Freelance Studio Mac Operator
  
  Rivet Global
  
  New York, NY
  
  Jun 2011 - Aug 2011 (2 months)
  
  Built and revised mechanicals for direct mail pieces: letters, outer envelopes, and buckslips. Account: Cablevision.
- Temporary Evening Manager
  
  Medical Knowledge Group / Visual Alchemy
  
  New York, NY
  
  Jun 2011 - Jun 2011
  
  Checked in with Project Managers at beginning of shift. Helped studio designers and production artists with projects. Preflighted files, made PDFs, and delivered finished jobs via FTP or on disc. Wrote and sent Evening Status emails to Project Managers at end of each day.
- Freelance Studio Artist, Creative Services
  
  Coach
  
  New York, NY
  
  Apr 2011 - May 2011 (1 month)
  
  Built, made revisions, and/or released mechanicals for outdoor banners, poster stands, window graphics and vinyls, light boxes, sale and pre-sale signage, store opening announcements, mailers, catalogs, hang tags, invitations, business cards, customer registration cards, product warranty cards, and care cards.
- Freelance Graphic Designer / Production Artist
  
  Dow Jones / Custom Solutions from Smart Money
  
  New York, NY
  
  Jan 2011 - Mar 2011 (2 months)
  
  Adapted existing magazine layouts for tablet (iPad) version. Flowed in and styled copy for magazine articles. Made revisions to page layouts. Publications: "Schwab On Investing," "Schwab On Investing Newsletter."
- Freelance Production Artist, Brand Creative
  
  J.Crew
  
  New York, NY
  
  Feb 2011 - Feb 2011
  
  Helped build pages for monthly catalog, including women's, men's, and children's sections. Updated books and minis.
- Freelance Production Designer
  
  MAC Cosmetics
  
  New York, NY
  
  Dec 2010 - Dec 2010
  
  Created and revised mechanicals for magazine ads, lookbooks, and invitations. Retouched product images. Campaigns: Spring 2011, Summer 2011.
- Freelance Graphic Designer / Production Artist
  
  Medical Knowledge Group / Visual Alchemy
  
  New York, NY
  
  Nov 2010 - Nov 2010
  
  Made revisions to layouts of interactive visual aids. Created and revised tactical charts. Created or made changes to posters, booklets, business cards and online tables and charts. Preflighted files before they were sent to print shop. Account: Boehringer Ingelheim.
- Freelance Graphic Designer / Production Artist
  
  Dow Jones / Custom Solutions from Smart Money
  
  New York, NY
  
  Sep 2010 - Oct 2010 (1 month)
  
  Added XML tags to finished InDesign spreads; adapted existing magazine layouts for tablet (iPad) version. Flowed in and styled copy for magazine articles. Created charts from spreadsheet data. Publications: "Schwab On Investing," "T. Rowe Price Investor," "TD Ameritrade Enlightened Investor."
- Freelance Production Artist
  
  DIRECTV
  
  New York, NY
  
  Aug 2009 - Aug 2010 (1 year)
  
  Created and revised mechanicals from art directors’ comps. Also created InDesign style sheets for templates used by designers and production artists. Area: Acquisition Marketing.
- Freelance Production Artist
  
  Draftfcb
  
  New York, NY
  
  Apr 2009 - Aug 2009 (4 months)
  
  Modified hundreds of print and online documents for Morgan Stanley Smith Barney rebranding.
- Freelance Studio Artist
  
  Rivet Markcom
  
  New York, NY
  
  Mar 2009 - Apr 2009 (1 month)
  
  Created and revised mechanicals for CA product launch.
- Guest Contributor / Writer
  
  UnderConsideration
  
  Brooklyn, NY
  
  Feb 2005 - Mar 2009 (4 years 1 month)
  
  Wrote two book reviews for Speak Up, and contributed to its final post.
- Freelance Production Artist
  
  McCann Erickson
  
  New York, NY
  
  Jul 2008 - Feb 2009 (7 months)
  
  Built and revised mechanicals for Verizon out-of-home campaigns (billboards, light boxes, newspaper and magazine ads). Created nested InDesign lockups (headlines, body copy, and legal text) to exacting standards.
- Freelance Production Artist
  
  Euro RSCG Life
  
  New York, NY
  
  Feb 2008 - Jun 2008 (4 months)
  
  Built and revised mechanicals in QuarkXPress and Adobe InDesign. Checked Adobe Illustrator files for proper use of spot and CMYK colors. Created die strikes and impositions as needed. Generated color breaks and printed separations at final mechanical stage. Preflighted, collected, and burned files to disk. Accounts: Pfizer, Sanofi-Aventis.
- Freelance Production Artist
  
  UnderConsideration
  
  Brooklyn, NY
  
  Feb 2008 - Mar 2008 (1 month)
  
  Typeset, placed images and made corrections to a book for the National Kidney Foundation.
- Production Artist
  
  Medical Knowledge Group / Visual Alchemy
  
  New York, NY
  
  Aug 2007 - Feb 2008 (6 months)
  
  Created and revised mechanicals and charts for Continuing Medical Education materials, including symposium programs and posters, in Adobe InDesign, QuarkXPress, and Adobe Illustrator.
- Freelance Production Designer
  
  Modem Media
  
  Norwalk, CT
  
  Aug 2007 - Aug 2007
  
  Made revisions and preflighted mechanicals (for billboards, transit shelters, airport dioramas, and postcards) for delivery. Accounts: Delta, Dice.
- Freelance Production Artist
  
  Draftfcb
  
  New York, NY
  
  Oct 2006 - Jul 2007 (9 months)
  
  Was offered an ongoing freelance position on the second day of a one-week assignment. Created mechanicals for Verizon direct mail account (letters, outer envelopes, bill inserts, newspaper ads, Advos and free-standing inserts), using QuarkXPress, Adobe InDesign, and Adobe Illustrator. Made color breaks and folding dummies. Made revisions, prepared final artwork, preflighted and collected files.
- Senior DTP Specialist
  
  Translations.com
  
  New York, NY
  
  Aug 2001 - Oct 2006 (5 years 2 months)
  
  Formatted translations of documents, graphics, and presentations for print and Web, mirroring English source files. Preflighted client files at beginning and end of projects. Trained new DTP employees and freelancers. Performed occasional QC duties. Managed desktop publishing projects; substituted for DTP Manager when required.
  - Award for Excellence in Production and Outstanding Dedication (December 2005).
- Freelance Graphic Designer
  
  Stefan Killen Design
  
  New York, NY
  
  Mar 2001 - Apr 2001 (1 month)
  
  Flowed in and formatted text for non-fiction books and publishing house catalogs.
- Freelance Layout Artist
  
  Puerto de Palos
  
  Buenos Aires, Argentina
  
  Aug 2000 - Feb 2001 (6 months)
  
  Created layout of 3rd grade textbook and teacher guide. Worked closely with in-house editors on the production of Language, History, and Social Sciences textbooks.
Awards

RECOGNITION -

Dec 2011: Featured profile on Design:Related. / /

Feb 2009: Featured Download on FontStruct. / /

Sept 2003: 5th place in Typophile's Second Annual T-Shirt Design Contest (Judges' Vote). / /

1991: Semifinalist in Ediciones Letra Buena Logo Contest (designed with Anibal Guebel) (Buenos Aires, Argentina). / /

PUBLICATIONS -

Nov 2013: "Type Rules!: The Designer's Guide to Professional Typography, 4th Edition," by Ilene Strizver (Wiley). / /

Jul 2009: "Typeface: Classic Typography for Contemporary Design," by Tamye Riggs (Princeton Architectural Press). / /

Aug 2008: "Print" magazine. / /

Mar 1989: "La Nacion" (Argentine newspaper).
Affiliations

Type Directors Club (2009-present)
Industries
Skills
Elsewhere on the Web
- 4
On Coroflot

@halftone_dots, member since 2007
- Following 35
- Followers 22

Ricardo Cordoba

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)