Built at a quarter of actual size (0.25 in = 1 in). Mechanical size (trim): 11.75 inches (w) x 17.25 inches (h). Actual size of printed ad (trim): 47 inches (w) x 69 inches (h).
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Print Production: Nestle Waters North
Mechanical for a Mallscape (shopping mall advertisement). Built in Adobe InDesign CS5.5. Art director: David Waraska. Copywriter: Don Wilhelmi. Client: Nestle Waters North. Product: Resource Natural Spring Water. Agency: McCann Erickson (New York, 2012).
