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“9”
Redefinition of Consumption of Turkish Traditional Spirit Raki
mission:
enlarging consumption market
strategy:
redesigning user experience
method:
reconstructing its target group, consumption environment and image
in other words enhancing its rituel via new presentation and experience
15 cl, 2 compartments bottle design: One is including spirit other one is Raki
advantages of new bottle design:
hygiene and control of taste
