Hale Surmeli

*Accomplished 11 years in Design Experience of which 5 years are in Design Management.

*Passionate design thinker who has used design to reach specific strategic purposes linked to brand and innovation strategies and also to answer the demands of the context in which I have operated so far.

*Co-creator of Trexta Brand (www.trexta.com ) which has proved itself as a trendsetter and inspiring one among its competitors. It is perceived as highest quality, best experience brand within end users.

*Co-creator of BEON Brand (www.beoncase.com) which is a lifestyle brand that is appreciated for having a strong brand ID and comprehensive product line.

*Appreciated solution provider for 45+ worldwide customers including Nokia, Blackberry, Leica, Google, Bose, Kodak, Canon, Amazon, Vertu to find ways to innovate and to find the right solution.

*Recognized as an expert by both customers and manufacturers in implementing brand values into consistent product lines while taking manufacturability issues and end user expectations into account.

*Respected hands on leader who inspires, empowers and encourages large and multidisciplinary teams from concept generation to finished product.