Gustavo D Castro

* Developed a magazine, print projects, and art directed billboard ads, maintain regular status reports.
* Coordinated meetings with clients and help designed campaigns to help promote their business.
* Solved & designed layout problems and initiate creative solutions for clients.

Freelance work

Responsibilities
Graphic Design, Production, Print work. For a high volume large format print shop in Downtown Chicago.

Accomplishments
Helped in Production of all store signage of Eataly located in downtown Chicago.

Skills Used
Photoshop, Illustration and print expert.

Developed creative concepts and design marketing/advertising campaigns for a major department store chain.
Design brochures, in store flyers, standard guides and manuals.
Design brand packaging for such brands as Vera Wang, Fila Sport, Apt 9, Daisy Fuentes and Food Network.
Directed photo and market merchandise in ads, collateral pieces and Sunday inserts ensuring a consistent look and brand focus.
Created layouts for tabs and ads for the newspapers.
Coordinate and follow-up on projects with various merchant divisions throughout the company as well as the photo studio.
Worked closely with color editing to review scatters and color proofs for accuracy.
Solved design problems and initiate creative solutions, which met and increased our business objectives.
Researched global markets in order to identify new trends, fabrics, and techniques in design.
Actively participated in conceptual development of product lines. Directed photography on all projects.
Provided recommendations regarding seasonal themes and new concepts.
Worked with technical designers to design objective packages and apparel design concepts.
Designed websites and Internet promotions for Kohl's using fireworks and Dreamweaver.