Challenge:
Develop an interactive touchscreen display to engage and educate shoppers on LeapFrog’s Tag and Tag Jr. reading games and software books.
Unit must be rugged to withstand retail usage, run for a minimum of six months on battery power and meet UL testing criteria for child safety.
Solution:
“Open-book” display structure to attract Moms.
Infrared sensor causes a large red button on the display to flash and a 3-second audio of children laughing to play.
Demo includes an introduction video followed by four touchscreen quadrants for more detailed product information.
Display graphics reinforce the LeapFrog brand color pallet and introduce characters from the Tag product line.
The demo displays helped to drive sales conversion compared to previous display executions.