Greg Sellers

Led the design vision and execution of creative content of Inside Bella Vista magazine and Bella Vista POAeNewsletters. Oversee editorial, art, photography, advertising, sales, circulation and financial budget. Manage the book make-up process, working with sales and editorial staff to produce a cost efficient magazine which meets all advertiser and creative positioning requirements and objectives. Develop and implement digital production alternatives and procedure changes which reduce and avoid cost and improve resource efficiency. Support sales staff by managing positioning on sold advertiser and positioning offers on all advertiser requests for proposals.

Manage and design digital, print and social media marketing ads, news and information for the Bella Vista POA’s three restaurants (BV Bar & Grill, Lakepoint Restaurant and Highlands Pub & Patio), POA Golf Courses, Recreational Facilities and POA Events. Produced weekly and monthly eNewsletters for the Bella Vista POA’s above amenities.

Lead the design vision and execution of creative content of monthly Utah Business Magazine, NEXT Magazine, Book of Lists, Major Employers Guide, Coldwell Advisor and Business in Utah including editorial design and advertisement/marketing design. Work with publisher and editor to develop company brand and overall design direction and style. (magazines, website, radio, billboards)

Manage art department staff; illustrators, photographers, designers, etc. Assign and oversees design and layout duties to in-house and freelance staff. Ensure publication is on schedule and within budget. Meet with Event Manager to review art and design needs for all upcoming events.

Direct and manage all aspects of digital and print production. Manage the book make-up process, working with sales and editorial staff to produce a cost efficient magazine which meets all advertiser and creative positioning requirements and objectives. Develop and implement production alternatives and procedure changes which reduce and avoid cost and improve resource efficiency. Support sales staff by managing positioning on sold advertiser and positioning offers on all advertiser requests for proposals.

Worked closely with clients to assist in the execution of their traditional and non-traditional media ranging from magazine, video, web, DVD, package design, point-of-purchase displays, mailer’s, brochures, product catalogs and annual reports. Develop and implement production alternatives and procedure changes which reduce and avoid cost and improve resource efficiency.

Clients include: Iowa Health Systems, Communications Department
Meredith Publishing / Better Homes & Gardens
Bankers Trust, Marketing Department
Heatherington Photography

Led Graphic Team in the design and development of print and interactive brochures, advertising and marketing reports. Brand development, web site traffic growth. Developed brand strategy and strategic consulting, including business plan & sales strategy development. Managed all graphics, photographic and marketing needs for retail, office and industrial properties. Managed development and production of projects from concept to delivery. Designed flyers, signs, proposals and presentations as well as comped marketing reports and converting mapping technology into marketing tools including print material, electronic media and web site design support. Organized marketing content on the company intranet including photography, graphic design and agent profiles as well as managed a staff.

Managed production staff with regards to schedules and programming. Project Manager over new content creation. Designed and managed the work on various magazine and book titles, collaborating with editors to determine story needs, assigning and managing photographers, illustrators and stylists on magazine, video, web and DVD projects. Managed art budgets for freelance designers, photography, editorial and set design. Proofed color and worked with pre-press and production.

Additional duties include: Member of the Meredith TAB board (Technology Advisory Board). Meeting with board members monthly about new technologies, compatibility issues, software standards and future needs.

Notable magazine titles: WOOD magazine, Decks & Backyard Projects, Storage Solutions, Outdoor Projects, Home Shop Ideas, Great Garage Makeovers, Workshop Solutions, America’s Best Home Workshops, Successful Farming, Living the Country Life, Ageless Iron, Agriculture.com, Simply Handmade and Crafts for Kids.