Aqueous ADDY Campaign - The annual ADDY awards in Toledo, OH had seen declining involvement over the previous several years. In hopes of reviving interest in the awards, I came up with the concept and design for an "Evening with Aqueous", an imaginary hair band made up of the local ad club board members. Ad club members were invited to join an Aqueous fan club. As part of their packet, they were sent tickets to that year's ADDY's. ADDY attendance was significantly up that year and the awards rocked like a hurricane!