Alexandra Grigorova

Worked closely with the Marketing Director in designing & creating various print & online pieces: newspaper & magazine advertisements; invitation for the company's annual wine tasting; yearly holiday greeting; and more. Manipulated wine bottle and label images on Photoshop as needed.

Founding partner & lead graphic designer for a small design & sign studio offering custom made signs, professional design services, and handcrafted wall decor. Responsible for clients' accounts to assure the smooth completion of each project; managing inventory and communicating with vendors & suppliers. Managed two online shops for custom wall decor on Etsy.com - inventory, customer service, proofs, promotions, etc. Executed all the graphic design work needed. Assisted with the production of outdoor & vehicle vinyl signs; installation of these signs; packaging & shipping of completed products. Worked with the other partner on managing the whole accounting for the business.

Accepted & managed orders for an online printing company. Prepared proofs of new orders and made sure artwork is print-ready. Communicated with customers, vendors and co-workers to ensure smooth and timely completion of each job. Designed printed materials for new or current customers. Worked with other team members on improving the website and the work process and on ideas how to generate more business.

Redesigned the existing logo and branding of a promotional products company. Created a series of brochures and newspapers advertisements.

Worked closely with the Marketing Director to develop a series of full page (color and grayscale) advertisements for various industry magazines and directories. Assisted with the design and layout of expo signage and web banners.

Created logo, overall branding, various printed materials, web banners
and icons for a start up online children’s clothing boutique.

Designed logo for the 25th Anniversary of a wine importer and distributor. Created new sales and marketing materials based on the existing company branding.

Developed the company’s web site layout and created sales oriented marketing materials. Redesigned the existing business cards to keep them consistent with the company’s branding.

Designed advertisements for various publications: local ethnic newspapers, Yellow Book, Yellow Pages. Created new logo for the logo for the law practice.

Created the cover artwork for the products the company publishes including CDs, DVDs and books. Designed posters, flyers and invitations for the presentation and advertising of the new products published.

Worked with a marketing team in developing branding and advertising strategies for a wide array of companies. Participated in every step of a project’s cycle from research and idea generation through print production and final completion. Communicated with clients and vendors to assure smooth and flawless process for every assignment.

Worked closely with a creative team to create and produce a 128-page preliminary program catalog for the annual conference of a major non-for-profit organization. Participated in the development and execution of various direct marketing and promotional materials.

Collaborated with a design team to graphically execute marketing concepts that position and promote the company's products. Designed and produced sales materials, presentations and various graphics for trade shows and showrooms. Interacted with other departments to coordinate the company's graphic needs and meet production deadlines.