Greg Martell

ADVILLE/USA, Tastee Freez, Hamburger Stand * Manage and cultivate relationships with Operators across 6 markets throughout CA, TX, CO and UT for Wienerschnitzel, Tastee Freeze, and Hamburger Stand brands. Led team in YoY market sales growth with increases ranging from 5-11%. * Plan and execute media strategy, including broadcast, digital, and online radio for Wienerschnitzel * Oversee production of collateral materials for both traditional (print, OOH, POS) and digital (including Social Media) elements * Develop internal marketing strategy for Tastee Freez and Hamburger Stand Brands * Oversee Point of Sale and promotional content development for Tastee Freez and Hamburger Stand Brands * Manage local insert offers and coupon placement strategy * Identify and develop strategic partnerships to create further brand awareness TEAM ONE, A Division of Saatchi & Saatchi Account Coordinator - Western Lexus Dealer Association * Supervised digital, print, and social media content creation spanning 32 markets, 7 professional sponsorships, and 64 individual clients for various online and mobile platforms * Built relationships between Lexus Dealers, magazine publishers, and television networks to provide social media and print content for sponsorships and experiential events * Developed internal marketing strategy, external client communications, and standard operating procedures with management team and account executives * Collaborated with the Experiential & Relationship Marketing teams to produce assets and graphics for monthly events * Led coordination efforts with 4 account executives and media planners to execute and deliver print, billboard, and digital insertions for 64 Lexus dealers * Managed billing, financial reconciliation, and expenditures for all markets in the Western Region