Gabriel Ratliff

Accountable for all content captured during on-set productions as well as media management, continuity, script supervision,
metadata, and ingesting media to the asset management system. Operate and maintain technical assets of the studio
including supervising the use of lighting, communications equipment, and other peripheral recording devices. Take
thorough real-time notes throughout filming to communicate with post production team, as well as assemble, color correct, and edit content after principal photography.

1. Filmed and edited over 100 long-form educational shows ranging from cooking to cake design to photography taught
by chefs and instructors like Virginia Willis, Ellie Krieger, Elizabeth Falkner, and Chef Jacques Torres, as well as partnership
classes with companies like Sur la Table, King Arthur Flour, Lowe’s, and Nikon
2. Proposed a new production schedule that saved upwards of $70K in 2015 and decreased overall post-production
workflow by 30% in the same year
3. Developed a process using Adobe Live Logger and Prelude apps for taking detailed, real-time notes during filming,
which increased efficiencies and quality control in the post workflow
4. Managed the supervision and reporting of all music used in content, and developed process efficiencies for editors when
selecting music which decreased the post schedule by several hours a week across the team

Responsible for print, digital, and video content created for the benefit of New Hope Natural Media and other applicable
Penton Media properties. Worked within a team environment to produce comprehensive digital and print marketing
campaigns from start to finish while continuously leading new initiatives with design. Included brainstorming concepts, design, production, direction to production designer, collaboration with web producers to achieve excellence in design and improved client communication. Supported marketing efforts with creation of print, digital and web pieces, management of graphic assets, photography and provided production support to other teams as needed. Consulted with internal and external clients to determine program needs, identified production options, assisted with script development and determined overall program content, as well as conceptualized, designed and coordinated the production of videos. Shot and edited raw video, produced and selected music, and created graphics in order to produce a quality finished product.

1. Created marketing collateral that led to a 13% increase in retailer registration and on-site verification, and an overall verification of 76% compared to an 52% industry average
2. Developed email templates that reduced time to market by 75% and allowed for integration of activity-driven content
3. Developed and produced custom video for $1 billion multinational food and beverage corporation which led to
partnership on a natural channel deep-dive research project
4. Shot, edited and distributed over 50 videos on Limelight video platform and several You Tube accounts with a global viewership from North and Central America to Europe and Australia
5. Produced content and marketing videos with over 17,000 views and an estimated 7,000 minutes watched per
channel with an average of 2,000 views on top ranking business-to-business videos

Responsible for web and email design, digital media and video production for touring Broadway shows and the region’s
most esteemed theatre company. Areas of ownership included website design, creation of web graphics, banner ads, email
templates, digital billboards, as well as in-house camera operator and video editor for exclusive online content.

1. Redesigned, tested, and deployed website within four week deadline which coincided with new online ticketing system.
The website had over 1 million site visits per year and an average of over 4,000 visits per day
2. Created 300+ static and animated ads for 50+ shows and events which were marketed online via high profile websites
like Comcast, 9News, Fandango, and digital billboards
3. Produced, “10 Minutes to Curtain”, a behind-the-scenes look at the Tony Award-winning theatre company with over
400,000 upload views, 25,000 channel views, and 2,000 views per episode

Contracted to design and create online communities with proprietary on-demand web technologies. Planned and designed
community behavior, user experience and information architecture based on customer requirements and business needs.
Responsible for end-to-end community rollout including wire frames, site maps, skin mock-ups, and user experience.

Database administrator focused on maintaining system for over 100 adventure travel and experiential tour operators. Duties covered migration of client profiles and customer databases into online booking system as well as training clients on user experience. Web administrator of assets and collateral on company website, including regularly updated adventure travel widget. Assisted with user experience, interface design, and QA testing of alpha/beta versions of the newest user interface and data migration tool released on the Adventure Central platform. Designed custom web interface wrappers for adventure travel & experiential tour operators mirroring their company websites.

1. Created a more efficient migration process for loading new tour operators on .Net online booking system, which led to
improving customer migration time from over 6 months to 10 days
2. Increased online bookings by 700% for customers due to the accelerated migration schedule on to our system