Jennifer Beatty

Consumer packaged goods design and branding agency specializing in brand development and strategic marketing for the prestige beauty industry.

> Lead a creative team in the design, development and production of new product launches and strategic brand marketing including development of global eCommerce websites, print ad/email campaigns, high-end brochure design,
product packaging and social media creative strategy.

> Created design deliverables, wrote proposals and created project budgets for web related initiatives. Trained clients and staff on web related software, integrated and monitored website analytics, verified cross-platform brand consistency, and performed multi-device quality control for web development projects.

> Representative clients include Amazology, Truactivs, Sumita Cosmetics, Next Beauty, Mohammed Al Sagheer, and Macadamia Natural Oil.

> Art Directed multimedia brand asset creation, photography and design of interactive web related projects leading to rave client reviews and word of mouth recommendations.

> Participated in and lead client presentations and creative team brainstorming/naming sessions.

Launched, built up and evolved a perennially successful graphic design company. Provided complete print/web design services as well as in depth strategic brand services to major corporations in a variety of industries. Notable clients include
Audi, the City of Santa Ana, Parsons Corp. and the US Air Force.

> Amassed a strong network of vendors and creative/tech service providers to maximize project efficiency and ensure quality control.

>Annually attended major design industry conferences and maintained regular involvement with the American Institute of Graphic Arts (AIGA) as a volunteer, producer and prospective board member.

> Conducted qualitative & quantitative strategic research, wrote surveys, planned execution delivery schedules, presented to clients and prepared briefings for team members and extended staff of clients. Drove brainstorming sessions and acted as project lead for city initiatives.

Worldwide audio-visual integration company with in-house marketing and design team. Delivered dynamic visuals and evolved the brand identity across all print and digital channels leading to competitive market share growth.

> Visually re-branded every physical touch point as well as making future design production more efficient by properly building files and archives.

> Dramatically reduced print collateral budgets by spearheading an interactive iPad based brochure for sales representatives. Awarded bonus for building a money-saving system that led to the department coming in under-budget.

> Collaborated with C-Suite executives on development of the 50th Anniversary brand, campaign and collateral.

Global civil engineering firm with over ten-thousand employees. Collaborated with several in-house teams and C-Suite executives on special projects.

> Designed and launched 36-page corporate magazine for sustainable design.
> Created design-savvy proposal approach that lead to winning bids.

Boutique design firm with major entertainment & automotive clientele including Peace Arch Entertainment and Injen Motorsports. Produced marketing collateral including print ads, online campaigns and packaging artwork. Managed work flow, client requests and print production.

Award-winning entertainment design firm for first-run dramatic releases and home entertainment. Supported design team with out-of-the-box creative executions for films such as Borat: Cultural Learnings of America, Fast Food Nation, Chicago 10 and Reno 911.