Scott Licht

Freelance designer - Independentprint.com

- Collaborate with creative director, copywriters and account executives to produce eye-catching, high quality ad materials under tight deadlines - Conceptualize and develop creative campaigns for new and perspective clients - Produce static and dynamic elements for dealer websites and eblasts utilizing Flash and Dreamweaver - Design Keynote presentations for perspective clients

- Design print & web collateral for nearly 50 automotive dealerships, - Create dynamic logo designs and print headline graphics using Adobe Illustrator - Model 3D graphic elements and text for use in TV commercial spots as well as print production

- Produced automotive ads for newspapers, magazines, billboards for dealerships, collateral & direct-mail - Played an integral part in the brainstorming and development of advertising campaigns, including TV, radio and web campaigns - Designed corporate identities, booklets, brochures, press and magazine ads, packaging, photo retouching and all relevant printed material - Designed various html eblasts for launch events and invitations. - Assisted new hires with their transition and provided insight and techniques for a more efficient workflow

- Created layouts for full-color and b/w ads for newspapers and nationwide periodicals - Developed storyboards and on-air graphics for automotive commercials for clients such as AutoNation, JM Lexus, Maroone and others. PRINT & WEB SOFTWARE SKILLS: Adobe InDesign (13 yrs), Photoshop (23 yrs), Illustrator (25yrs), Dreamweaver (5yrs), Flash (3yrs) and Acrobat (version CS6). ADDITIONAL INFO