"Galactica" Project. Heritage inspired tool aesthetic theme image.
Initial concepts for drill driver.
Initial concepts for drill driver.
Refined direction for drill driver.
Refined direction for drill driver.
Initial concepts for impact driver.
Initial concepts for reciprocating saw.
Initial concepts for circular saw.
Refined concepts for product suite.
Initial concept for next generation Galactica platform.
Initial concepts for next generation Galactica components.
Next generation Galactica platform.
Next generation Galactica drill platform.
Next generation Galactica drill platform.
Next generation Galactica drill platform.
Next generation Galactica drill platform.
Concepts for CRAFTSMAN family of table saws.
Directed vendor design group on creation of new VBL for AC line of power tools.
Provided design direction for CRAFTSMAN AC drills with new Visual Brand Language.
Provided design direction for CRAFTSMAN AC reciprocating saws with new Visual Brand Language.
Redesigned Garage Storage System - early concept.
Redesigned Garage Storage System - color studies
Redesigned Garage Storage System - color studies
Redesigned Garage Storage System - final color direction.
Prototype Armoire style storage unit.
Prototype Armoire style storage unit- interior.
Prototype of Storage System.
Concepts for next generation CRAFTSMAN tape measure.
Design of OCC Craftsman Chopper - Yes, I had the unique opportunity to design the OCC Craftsman bike being that I am the designer for Craftsman!!
OCC CRAFTSMAN CHOPPER - Dramatic front end view.
Ya gotta love the chrome saw blade spinners!!
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