Provided design direction for multiple vendor design groups to create CRAFTSMAN C3 Brushless Drill 2D concept development images.
Design details and cutaway images of final production product.
With more agressive design details, this brushless powered drill sets itself above the look of the standard C3 line.
Directed vendor design group to create new additions to CRAFTSMAN C3 portable power tool line.
Initial 2D renderings for second generation NEXTEC 12 volt power tools.
Second generation NEXTEC product line.
Provided direction on visual brand language for full line of AC powered tools.
New generation of CRAFTSMAN AC power tools.
Continued VBL consistency in powered screwdriver line.
Design strategy for VBL applied to V-Force. A line of 4 volt power tools for the entry level DIY market.
Initial Concepts for the new line of CRAFTSMAN pliers.
A simplified concept that that allows the raw forging to be a visual part of the handle design. Overmold material is used only where its needed.
Further development of initial concepts.
Refinement of the final design direction.
Design language applied across the full line of pliers.
Production plier samples.
CRAFTSMAN GRIP Series screwdriver. The new handle design was tested and proved to deliver increased torque, and improved grip.
Created original designs and provided design direction for CRAFTSMAN GRIP Series line of hand tools. The GRIP socket was awarded Bronze at the 2016 Edison Awards.
Additional items have been added to the GRIP Series of tools. The VBL has been kept consistent to convey the brand messaging.
Design details and feature functionality of the GRIP Series articulating claw hammer. 2017 Edison Award GOLD winner!!
Original design for the handle grip on the newest line of CRAFTSMAN hammers.
A completely new cross section was created to provide a better feeling for all day comfort and increased control. Design turn around time was five days.
The original VBL created for the CRAFTSMAN articulating pry bar line was also used to generate a consistent look across the entire line of Universal Mechanics tools.
This uniquely CRAFTSMAN appearance translated well across multiple styles of tools.
An original design for the 75 tooth ratchet. This product is intended to slot between the opening price point and high price point line of ratchets. Taking design elements from both, yet remaining simplified and functional.
2017 PRO SERIES line of tool storage.
CRAFTSMAN Fully Featured Tools Storage. Development and final product images.
Development and final product images of Premium Heavy Duty Garage Storage System.
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