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Creative Director
Stacie Berlin
Charlotte, NC
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About
Strong art director and strategic problem solver, with a thorough understanding of graphic design, branding and advertising methodologies. Able to evaluate objectives and deliver relevant creative solutions for both print and digital platforms. Sensitive to budget limitations and able to effectively balance multiple projects in collaborative and solo roles. Experience in both agency and corporate in-house team settings. Expert-level proficiencies in Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat and QuarkXPress.
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Experience
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Creative Director / OwnerGOOD BERLINCharlotte, NCJan 2009 - Present (15 years 11 months)• Provide branding, advertising, graphic design, web and photography services to agencies and direct-clients
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Senior Art DirectorPureREDMooresville, NCJan 2014 - Nov 2014 (10 months)• Concept, design and execution of various advertising, marketing and branding efforts (ie. direct mail, guides, tradeshow graphics and seasonal in-store signage) for Lowe’s and Lowe’s ProServices
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Senior Graphic DesignerPureREDMooresville, NCJun 2013 - Jan 2014 (7 months)• Responsible for creation of Seasonal style guide and company-wide process adherence to ensure consistent visual brand presence in the Lowe’s weekly circular
• Worked with partnering commercial photography studio teams to capture quality product silo and in-use/inspirational images for the Lowe’s weekly circular -
Senior Graphic Designer (Contract)LOWE'SMooresville, NCApr 2012 - Jun 2013 (1 year 2 months)• Developed targeted messaging in direct mail, print collateral and seasonal in-store signage in support of brand strategy for multiple product categories
• Remotely scouted locations and provided art direction to partnering photo studios for inspirational and technical photoshoots -
Creative Director + PhotographerBURKE COMMUNICATIONSCharlotte, NCJan 2005 - Apr 2012 (7 years 3 months)• Oversaw all Agency creative efforts, from concept to production, and directed the strategic and aesthetic execution of print and digital objectives
• Developed workflow processes for a collaborative and consistent team-approach to solving creative problems and sharing digital assets at all project stages
• Led the Agency’s rebranding initiative, including the content development and design of an award-winning website and supporting printed materials
• Retained responsibilities listed below -
Art Director + PhotographerBURKE COMMUNICATIONSCharlotte, NCJan 2001 - Jan 2005 (4 years)• Designed logos, print collateral, websites, ad campaigns, etc under the Creative Director
• Managed print production, including vendor relationships, RFQs, preflighting and press approvals
• Built and equipped an on-site photo studio; shot in-studio/on-location and completed post work
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Skills
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On Coroflot@goodberlin, member since 2009
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