We are humans first, designers second. Humans appreciate feelings, and by certain standards, it is what defines us and separates from animals. And then we design what we feel and what we think through conceptualising. I think alot of designers “forget” that they are human, and get consumed by the ease of technology and the mere technicality of what is around us. That is the biggest wrong any designer can do; and that is to let design and ego get bigger than, well, Humanity.